
Most business education programs tell you the same story: work harder, spend more on ads, close more deals, hit seven figures. The implicit assumption is that bigger revenue equals a better life. For a lot of agency owners and coaches who have actually reached those numbers, the reality turns out to be more complicated. The money arrived, but so did the burnout, the constant availability, the sacrifice of health and family time, and the feeling of being trapped inside the very business they built.
That is the problem Brian Moncada's Adspend community — known on Skool as Ad Men — is specifically designed to solve. Combined with sales training sections contributed by Cole Gordon, one of the most recognised names in high-ticket sales and closing, this programme offers a rare dual focus: building a marketing operation that actually generates $100K per month, and building a sales system that converts that traffic into paying clients — all without sacrificing the things that matter outside of work.
In this review, we cover exactly what the Adspend Team + Cole Gordon Sales Sections programme is, who the instructors are, what the community and content provide, the pros and cons, who it is best suited for, and answers to the most frequently asked questions about it.
What Is Adspend Team + Cole Gordon (SalesSections)?
Adspend Team + Cole Gordon (Sales Sections) is a private Skool community and course bundle created by Brian Moncada, founder of Adspend.com — described as the most sought-after YouTube Ads agency in the online education and info-marketing industry. The community is called Ad Men on the Skool platform and currently has over 3,600 members.
The programme has two distinct components working in tandem:
Component 1: The Adspend Team Training
This is the core of the programme — Brian Moncada's complete system for building and scaling a digital advertising agency or coaching business to $100K per month and beyond. The emphasis throughout is not purely on revenue, but on what Brian calls “peace, profit, and purpose” — the idea that a business should be designed to support your ideal lifestyle rather than consume it.
The Adspend training covers:
- YouTube Ads strategy and execution — the core specialty of Adspend.com, which has managed campaigns for some of the top educators and brands in the info-marketing world
- Agency operations and scaling systems — how to structure a team and workflow so the business does not depend on the owner being constantly available
- Client acquisition and positioning — how to attract and retain high-ticket clients without the constant hustle cycle
- Campaign management for coaches, course creators, and agency owners at the 6, 7, and 8-figure level
- Weekly collaboration calls — live mastermind sessions with other agency owners, coaches, and course creators
- Live in-person masterminds held at resort-style locations worldwide for members who want deeper engagement
Component 2: Cole Gordon's Sales Sections
Cole Gordon is one of the most widely recognised authorities on high-ticket sales and remote closing in the online business space. He has personally sold over $10 million in high-ticket coaching, consulting, and agency deals, and built Closers.io — a company that trains and places remote closers — to eight figures in under 18 months. His sales frameworks have been used by sales teams working with Tony Robbins, Frank Kern, Dean Graziosi, Grant Cardone, and over 700 other companies.
The Sales Sections contributed by Cole Gordon to this programme focus on:
- High-ticket sales psychology — understanding how buyers think and what moves them from interest to commitment
- Closing frameworks — structured conversation systems that work consistently across different objections, personalities, and price points
- Setter and closer training — how to build a two-stage sales operation where setters qualify and book calls, and closers convert them
- Objection handling — proven responses to the most common resistance points in high-ticket sales conversations
- Building and managing a sales team — how to recruit, train, and retain closers who perform consistently without micromanagement
Quick Facts: Platform: Skool (skool.com/adspend) | Community name: Ad Men | Members: 3,600+ | Format: Private community + video training + weekly live calls + in-person events | Target audience: Coaches and agency owners pursuing $100K/month | Entry: Free to join the community
Who Are the Instructors?
Brian Moncada — Founder of Adspend.com
Brian Moncada is the founder and CEO of Adspend.com, a YouTube advertising agency that has grown to $8 million in revenue and manages campaigns for some of the most prominent names in the online education and info-marketing industry. His agency works with high-ticket coaches, course creators, and thought leaders who are already generating significant revenue and want to scale further using paid traffic on YouTube.
His credentials and track record include:
- Grew Adspend.com to $8M by specialising exclusively in YouTube Ads for online educators and high-ticket offers
- Managed campaigns for top educators and brands in the info-marketing world — including the agency credited with managing The Wolf of Wall Street's advertising
- Known within the industry as the go-to YouTube Ads specialist — has been publicly endorsed by industry figures who describe him as having the “cheat codes” for YouTube advertising
- Helped clients scale to $100,000 per month and beyond using profitable YouTube ad campaigns
- Hosts weekly collaboration calls and has organised live in-person mastermind events at resort-style locations globally
- Runs the Ad Men Skool community with over 3,600 active members
What distinguishes Brian's approach from most marketing educators is the explicit lifestyle philosophy woven through everything he teaches. His community is built for marketers who, as he puts it, “make money online but don't like to be online” — people who want systems and teams that generate revenue without requiring their constant presence.
Cole Gordon — Founder of Closers.io
Cole Gordon is widely considered one of the foremost authorities on high-ticket sales training in the online business world. After discovering remote sales early in his career, he developed a systematic approach to closing high-ticket offers that allowed him to consistently earn over $10,000 per month as a closer — before transitioning into training others.
His credentials and track record include:
- Personally sold over $10 million in high-ticket coaching, consulting, and agency deals
- Founded Closers.io and scaled it to eight figures in revenue in less than 18 months
- Has consulted over 1,000 sales teams across different industries and business models
- Worked with sales teams for Tony Robbins, Frank Kern, Dean Graziosi, Grant Cardone, and 700+ other companies
- Creator of the 30 Day Closer programme, one of the most widely completed remote sales training courses available
- Built a private rolodex of 696+ companies actively hiring trained remote closers
The Sales Sections Cole contributes to the Adspend community bring his sales methodology directly into Brian's ecosystem — giving members not just the advertising system to generate leads and calls, but the closing framework to convert those conversations into paying clients at scale.
What Does the Programme Cover?
1. YouTube Ads Training — The Core Adspend System
- Ad Foundations: Why YouTube outperforms Facebook for high-ticket offers at scale, how to understand CPV and CPM, and how to conduct proper market research before spending a dollar
- Avatar and Funnel Crafting: How to identify the exact buyer profile for a high-ticket offer and design ad-to-funnel systems that guide them from first view to booked call
- Ad Creative and Scripting: Full-funnel campaign structure, ad scripting frameworks, and the creative elements that determine whether a YouTube ad performs or wastes budget
- Campaign Management and Scaling: How to manage, optimise, and scale ad accounts from initial test budgets to $100K+ monthly spend while maintaining profitability
- Multi-platform strategy: While YouTube is the primary focus, the framework includes guidance on how to complement YouTube ads with other platforms when appropriate
2. Agency and Business Systems
- Team structure and hiring: How to build an agency team that operates without the owner needing to be involved in every client account daily
- Client retention and account management: Systems for keeping clients happy and results-driven so that churn stays low and referrals stay high
- Positioning and pricing: How to command premium retainers and position an agency as the obvious choice in a competitive market
- The lifestyle-first operations model: Brian's signature approach to designing a business that supports health, family, and personal freedom rather than competing with them
3. Cole Gordon's Sales Sections
- The high-ticket sales framework: Cole's complete sales conversation structure — from opening to close — built on years of closing millions in deals and training thousands of closers
- Setter training: How to train appointment setters to qualify leads and book calls with genuine interest rather than just filling a calendar with poor-fit prospects
- Objection handling: Systematic responses to the most common objections — “I need to think about it,” “I need to speak to my partner,” “it's too expensive” — with frameworks that feel natural rather than scripted
- Sales team building: How to hire, onboard, and manage a remote closing team that performs at a consistently high level
- Closing psychology: The mental models and conversational principles that separate average closers from those who consistently hit six-figure annual incomes
4. Community and Live Components
- Weekly collaboration calls — live sessions to mastermind, network, and get feedback from Brian and the wider community
- Access to a private peer network of 3,600+ digital marketers, agency owners, and coaches at various stages of growth
- Live in-person mastermind events held at resort-style locations globally for members who want face-to-face learning and networking
- Daily access to ask questions and get support from Brian and his team directly inside the Skool community
Key Benefits of Adspend Team + Cole Gordon Sales Sections
- A complete client acquisition system under one roof: Most programmes teach either traffic/ads or sales — not both. This programme integrates Brian's YouTube Ads system with Cole's closing frameworks, giving members the full pipeline from first impression to signed contract
- Taught by operators, not theorists: Brian runs an active $8M agency managing real client accounts right now. Cole has personally closed tens of millions in high-ticket deals. The content reflects current, real-world practice
- Built around lifestyle design, not vanity metrics: The explicit goal is $100K/month without sacrificing peace, health, or family — a positioning that resonates strongly with experienced operators who have already learned that revenue without freedom is not success
- YouTube Ads specialisation at an advanced level: Brian's agency is specifically known as the premier YouTube Ads operation in the info-marketing industry. Members get access to that expertise directly
- High-ticket sales training from one of the most credentialed closers in the industry: Cole Gordon's frameworks have been used by sales teams working with some of the biggest names in online business
- Live weekly calls and an active community: Unlike purely asynchronous courses, the Skool community structure provides ongoing access to Brian, his team, and a large peer network
- In-person mastermind events: Access to live events at resort-style locations worldwide — something very few online programmes offer at this scale
- Works for both operators and solo practitioners: Whether you are managing a full agency team or running a solo coaching business, the systems applyReal Result: One client of Adspend.com spent $5,000 on YouTube ad spend and closed $17,000 in new deals within two weeks of launching — a 3.4x ROAS. Another client is spending over $100,000 per month profitably. These are agency client results, not just course student results.
Pros and Cons
Pros
- Two world-class instructors in their respective fields — YouTube Ads (Brian) and high-ticket sales (Cole)
- Rare integration of traffic generation and sales conversion in a single programme
- Brian's agency actively manages real campaigns — the training reflects live market conditions
- Cole's sales frameworks are battle-tested across 1,000+ sales teams and 700+ companies
- Active Skool community of 3,600+ members with genuine peer learning
- Weekly live collaboration calls — ongoing mentorship, not just a static course
- Live in-person mastermind events in resort-style locations
- Lifestyle-first philosophy — built for operators who want freedom, not just revenue
- Suitable for both agency owners and individual coaches
Cons
- Not designed for complete beginners — best suited for those already running ads or a business with some traction
- YouTube Ads is the primary ad platform focus — less applicable if you need Meta or Google Search-centric strategies
- In-person events involve additional travel and accommodation costs not included in the membership
- The programme is positioned at established operators — those expecting step-by-step beginner onboarding may find the pace demanding
- Pricing details are not publicly listed on the Skool about page and require direct enquiry or joining the community
Who Should Join Adspend Team + Cole Gordon Sales Sections?
This programme is purpose-built for a specific type of operator. It will deliver the most value to:
- Agency owners managing paid ad campaigns who want to scale their operations to $100K/month without building an overwhelming team or sacrificing their personal life
- High-ticket coaches and course creators who are already generating revenue and want to add profitable YouTube Ads to their client acquisition mix
- Digital marketers running ads for clients who want to upgrade their technical YouTube Ads skills and their ability to close and retain higher-value clients
- Business owners who want to build or improve a sales team using Cole Gordon's proven frameworks for setter and closer training
- Operators who have hit a growth ceiling and need better systems — for both traffic and sales — to break through without working more hours
- Anyone who resonates with the lifestyle-first philosophy — wanting business growth that supports personal freedom rather than demanding constant presence
Who this is NOT designed for: Complete beginners with no advertising experience, no existing business, or no understanding of paid traffic fundamentals will likely find the programme's pace and depth difficult to immediately apply. Similarly, if your advertising focus is exclusively Meta or Google Search with no interest in YouTube as a channel, the core content may not align with your immediate needs.
FAQs — Frequently Asked Questions About Adspend Team + Cole Gordon Sales Sections
1. What exactly is the relationship between Brian Moncada's Adspend content and Cole Gordon's Sales Sections?
They are two complementary training tracks bundled together inside the same community. Brian's Adspend content covers the advertising and agency-building side — specifically YouTube Ads strategy, campaign management, and scaling systems. Cole Gordon's Sales Sections address the conversion side — how to close the leads and calls that the advertising generates. Together they provide the full pipeline from first ad impression to signed client.
2. Who is this programme designed for?
The programme is designed for coaches, course creators, and agency owners who are already operating a business and want to scale to $100K per month. The positioning is explicitly for people who make money online but do not want to be permanently tethered to their business — those who value freedom, health, and family alongside revenue growth.
3. Is this suitable for complete beginners?
Not ideally. Brian's community and programme are built for operators who already have some business traction and at least a foundational understanding of paid advertising. Complete beginners without any existing business model or ad experience will find it harder to apply the material immediately. The programme is designed to scale existing operations, not to build them from zero.
4. What makes Brian Moncada specifically qualified to teach YouTube Ads?
Brian founded and runs Adspend.com, an active YouTube Ads agency that has grown to $8 million in revenue by managing campaigns for some of the top educators and brands in the info-marketing industry — including being cited as the agency behind The Wolf of Wall Street's advertising. He is not an educator who once ran a YouTube ad campaign. He runs a full-service agency doing this work at scale, every day, for high-profile clients.
5. Why is Cole Gordon included in this programme?
Cole Gordon is included because traffic and sales are two halves of the same revenue equation. You can generate unlimited qualified calls with Brian's YouTube Ads system, but without a reliable framework for closing those calls into paying clients, the leads go to waste. Cole's Sales Sections bridge that gap, giving members the high-ticket closing frameworks, setter training, and sales team management systems needed to convert the pipeline that advertising builds.
6. What is Cole Gordon's background in sales?
Cole Gordon personally sold over $10 million in high-ticket deals and built Closers.io — a remote sales training and placement company — to eight figures in under 18 months. He has consulted over 1,000 sales teams and worked with organisations including Tony Robbins, Frank Kern, Dean Graziosi, and Grant Cardone. His 30 Day Closer programme is one of the most widely used remote closing training courses in the industry, with a TrustPilot rating of 4.8 out of 5 from over 830 reviews.
7. What platforms does the Adspend training focus on?
YouTube Ads is the primary focus — it is Brian's core specialty and the platform on which Adspend.com is recognised as a leading agency. The training addresses why YouTube specifically outperforms other platforms for high-ticket offers at scale. The community also provides updates on the broader digital marketing landscape including Meta, Google, and content strategy as they relate to agency and coaching business growth.
8. Are there live components, or is this purely a recorded course?
The programme includes significant live components alongside the recorded content. Weekly collaboration calls give members direct access to Brian and a mastermind environment with other high-level operators. The Skool community itself is active daily. Additionally, in-person masterminds are held at resort-style locations globally for members who want face-to-face learning and networking — a level of live access that very few online programmes provide.
9. Does the programme work for solo operators, or only for team-based agencies?
Both. Whether you are a solo coach running your own ads and doing your own sales calls, or an agency owner managing a team of media buyers and closers, the frameworks are applicable. Brian's emphasis on systems and lifestyle design is particularly relevant for solo operators who want to build infrastructure that does not require them to be the bottleneck in every process.
10. What results have real students and clients achieved?
On the advertising side, clients of Adspend.com have achieved 3.4x ROAS within two weeks of launching YouTube campaigns, scaled to $100,000+ per month in profitable ad spend, and booked 100+ qualified sales calls per month using Brian's hybrid YouTube Ads system. On the sales side, students applying Cole Gordon's frameworks have built complete sales team infrastructures in two to three weeks, scaled companies from $200–250K to over $1 million per month in revenue within a year, and trained closers who consistently perform at high levels across a range of high-ticket offers.
11. How does this differ from other agency or coaching growth programmes?
Most growth programmes focus on one dimension — either traffic, or operations, or sales. Adspend Team + Cole Gordon Sales Sections addresses all three simultaneously within a single community. The other distinguishing factor is the lifestyle philosophy: most programmes measure success purely by revenue. This programme is explicitly built around achieving $100K/month without sacrificing peace of mind, family, or personal health — a position that resonates with operators who have chased revenue before and found it insufficient on its own.
12. How can I join or get more information?
The Ad Men community on Skool can be found at skool.com/adspend. The community is listed as free to join at the time of writing, with additional programme components and pricing details available once inside. For direct enquiries about the programme, Brian can be reached through the Skool community or through adspend.com.
Final Verdict: Is Adspend Team + Cole Gordon Sales Sections Worth It?
For the right person, this is one of the most practically valuable programmes available in the online marketing and agency education space — precisely because it addresses the two things that most businesses actually need in combination: a reliable system for generating qualified leads and calls through paid advertising, and a proven framework for converting those conversations into high-ticket clients.
Brian Moncada brings genuinely rare credentials to this. Running an active $8 million agency that manages real campaigns for major industry clients gives his training a specificity and currency that course-only educators cannot match. Cole Gordon's Sales Sections add the closing infrastructure that transforms advertising spend into signed revenue — his track record across 1,000+ sales teams and 700+ companies is as validated as sales training credentials get in this industry.
The lifestyle-first positioning is not just marketing copy — it is a coherent philosophy that runs through the entire programme design. For operators who are already generating revenue but feel their business is running them rather than the other way around, that framing alone may be the most valuable thing about this community.
If you are an agency owner, coach, or course creator with an existing business who wants both a world-class YouTube advertising system and a professional sales closing framework, and you want to build these in a community of serious operators with regular live access to both instructors, Adspend Team + Cole Gordon Sales Sections is among the strongest options in this category.
IMG Course: Download + Brian Moncada – Adspend Team + Cole Gordon (Sales Sections)








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