The trend of running email marketing directly inside WordPress is becoming increasingly popular, especially for website owners who want full control over their data and less dependence on third-party platforms. MailPoet was built specifically to solve this problem: sending professional emails, growing a sustainable subscriber list, and maximizing inbox placement instead of getting lost in spam folders.
What Is MailPoet?
MailPoet – A deeply integrated email marketing solution within the WordPress ecosystem
MailPoet
is an email marketing plugin built exclusively for WordPress. Instead of logging into a separate third-party platform, you can create newsletters, set up automated emails, and manage subscribers directly from the familiar WordPress dashboard.
Today, MailPoet is used by more than 500,000 websites worldwide, ranging from personal blogs to WooCommerce stores and corporate websites.
At its core, it focuses on solving three essential needs for website owners:
- Creating and sending emails directly from WordPress
- Managing subscriber lists in a structured and organized way
- Improving inbox delivery while minimizing spam risks
It is especially suitable for bloggers, online store owners, service-based websites, and anyone who sends regular emails but prefers to avoid complex technical configurations.
Who Is Behind MailPoet?
MailPoet was first launched in 2011 under the name Wysija. After years of development, the team rebranded the product as MailPoet to better reflect its mission and positioning.
One important highlight is that MailPoet is now owned by Automattic — the parent company of WordPress.com and WooCommerce. This ownership provides strong assurance in terms of long-term development, product quality, and deep compatibility with the WordPress ecosystem.
The MailPoet development team consists of experts from multiple countries, all sharing the same goal: delivering the best possible email marketing experience for WordPress users.
Key Features of MailPoet
MailPoet delivers a complete toolkit for newsletters, automation, and email performance tracking
Create Newsletters Directly Inside WordPress
MailPoet’s biggest strength lies in its seamless workflow. Every step of creating and sending emails happens inside the WordPress dashboard. You can insert blog posts, images, and WooCommerce products into emails with just a few clicks—no manual copy-paste and no switching between platforms.
User-Friendly Drag-and-Drop Editor
MailPoet uses an intuitive drag-and-drop editor that is easy to learn. Even without coding or design skills, you can build professional-looking emails that stay consistent with your website’s branding. The experience feels very similar to writing posts in WordPress, so there’s virtually no learning curve.
A Wide Collection of Pre-Built Email Templates
MailPoet offers more than 50 ready-made templates designed for different purposes, including newsletters, welcome emails, new post notifications, and promotional campaigns. Simply choose a template, customize colors, logos, and content, then send.
Automatic Emails for New Blog Posts
This is a highly valuable feature for content-driven websites. MailPoet allows you to automatically send emails whenever new posts are published, based on daily, weekly, or monthly schedules. As a result, return traffic stays consistent without manual effort.
Campaign Analytics and Performance Tracking
On paid plans, MailPoet provides clear and visual reports showing open rates, click-through rates, and subscriber engagement. These insights are essential for optimizing email content, send times, and overall frequency.
Built-In Email Sending Service & SMTP
Unlike many other plugins, MailPoet comes with its own email sending infrastructure. There’s no need to install third-party SMTP plugins or configure complex SPF and DKIM records. Simply activate MailPoet’s sending service and start sending emails immediately.
According to the developer, it currently processes more than 30 million emails per month with a deliverability rate close to 99%.
Automatic Handling of Inactive Subscribers
This tool can detect subscribers who haven’t opened emails for a long period. These inactive users are automatically flagged and excluded from campaigns, helping improve sender reputation and overall open rates.
Advanced List Segmentation and Personalization
You can segment subscribers based on behavior, signup sources, or interaction history. This allows you to send more relevant content to each group instead of broadcasting generic emails to everyone.
WooCommerce Email Customization
For eCommerce websites, this tool lets you customize transactional emails such as order confirmations and purchase notifications to match your brand identity. Once designed, the style is automatically applied to all future emails.
WooCommerce Automation Workflows
It supports automated email flows such as welcoming new customers, thanking first-time buyers, recovering abandoned carts, and recommending related products. These automations play a major role in increasing revenue without manual intervention.
GDPR Compliance Support
The plugin includes built-in GDPR tools like double opt-in and subscriber data management, helping websites operate safely—especially when targeting European markets.
Step-by-Step Guide to Installing and Using MailPoet
- Step 1: Install the plugin
Go to WordPress Admin → Plugins → Add New, search for MailPoet, install and activate it. The setup wizard will appear automatically. - Step 2: Set up sender information
Enter a sender name and an email address using your website’s domain. MailPoet does not allow fake emails, which helps improve inbox placement. - Step 3: Connect a MailPoet account
Create and link a MailPoet account, even if you’re using the free plan. In practice, MailPoet’s sending service is more reliable than WordPress’s default mail system. - Step 4: Choose confirmation method
Configure single opt-in or double opt-in depending on your goals. Double opt-in is recommended if you want a high-quality subscriber list. - Step 5: Create email lists
Segment subscribers into readers, customers, or other groups to send more targeted campaigns. - Step 6: Build signup forms
Design embedded forms, popups, or end-of-post forms and connect them to the appropriate email lists. - Step 7: Create your first email
Choose a template and customize it using the drag-and-drop editor. You can create welcome emails, newsletters, or automated sequences. - Step 8: Send or schedule
Send emails immediately or schedule them in advance. For active blogs, enabling automatic new post notifications is highly recommended. - Step 9: Monitor and optimize
Track open rates and click rates directly from the dashboard to improve future campaigns.
MailPoet Pricing
| Feature | Starter | Business ⭐ Most Popular | Agency | Creator |
| Price | Free | $10 / month | $30 / month | $8 / month |
| Billing | Free | Monthly | Monthly | Monthly |
| Subscribers | Up to 500 | 500 | 500 per site | 500 |
| Emails per month | Up to 5,000 | Unlimited | Unlimited | Unlimited |
| Subscription forms | ✅ | ✅ | ✅ | ✅ |
| Email marketing | ✅ | ✅ | ✅ | ✅ |
| Ecommerce emails | ✅ | ✅ | ✅ | ✅ |
| Basic automation | ✅ | ✅ | ✅ | ✅ |
| Advanced automation | ❌ | ✅ | ✅ | ✅ |
| Subscriber segmentation | ❌ | ✅ | ✅ | ✅ |
| Email analytics | Basic | Detailed | Detailed | Detailed |
| Ecommerce analytics | ❌ | ✅ | ✅ | ✅ |
| MailPoet branding | Included | ❌ Removed | ❌ Removed | ❌ Removed |
| Priority support | ❌ | ✅ | ✅ | ✅ |
| MailPoet Sending Service | ✅ | ✅ | ✅ | ❌ |
| Websites allowed | 1 website | 1 website | Up to 50 websites | 1 website |
| Best for | Bloggers, beginners | Businesses of all sizes | Agencies & freelancers | Creators using their own SMTP |
Buy MailPoet at a Great Price – A Reliable Solution for WordPress Websites
When your email list grows beyond a few hundred subscribers or when email marketing becomes a serious part of your business strategy, upgrading MailPoet is almost unavoidable. However, instead of paying the relatively high official price from the developer, many users choose a smarter alternative: purchasing account through Imglory.
Imglory is a platform that provides WordPress plugins and themes under a shared-purchase model, allowing users to access licensed tools at a much more reasonable cost. With MailPoet Business, you still enjoy all premium features while saving a significant portion of your long-term marketing budget.
An overview of MailPoet pricing plans optimized for cost-effective email marketing for individuals and small businesses
Why Buy MailPoet Through Imglory?
The benefits go far beyond pricing alone. Real-world experience shows that Imglory offers an excellent balance between cost savings, user support, and long-term stability:
- Significant budget savings: Much lower cost compared to direct purchase, ideal for individuals, bloggers, and small to medium-sized businesses.
- Accessible support: A responsive support team available through familiar communication channels during business hours.
- Flexible payment options: Supports bank transfers and multiple popular payment methods in Vietnam.
- Stable updates: Plugins are kept up to date with clear maintenance and support policies.
- Fast delivery: Activation keys and usage instructions are provided immediately after payment.
- Bundle discounts available: Easily combine MailPoet with other WordPress plugins to further optimize costs.
How to Buy MailPoet on Imglory
The purchasing process is designed to be simple and beginner-friendly:
- Visit the Imglory website and find MailPoet in the plugin catalog.
- Choose a plan that matches your email list size and usage goals.
- Complete the payment following the on-screen instructions.
- After payment, you will receive a download link or activation key along with installation guidance.
- Upload the plugin to WordPress, activate it, and enter the key to start using it
MailPoet Review: Strengths and Things to Consider
Based on hands-on usage and feedback from the WordPress community, it delivers clear value while still having some limitations worth considering before implementation.
Key Advantages
- Deep integration with WordPress—everything from list management and email design to performance tracking happens inside the familiar dashboard.
- Intuitive drag-and-drop editor that allows non-technical users to create professional-looking emails with ease.
- Reliable email delivery with high inbox placement thanks to optimized sending infrastructure.
- A free plan for up to 1,000 subscribers, ideal for blogs and small projects.
- Built-in basic automations such as welcome emails and new post notifications.
- Seamless WooCommerce integration, enabling behavior-based emails and abandoned cart recovery.
- Email data is stored directly on your website, giving you full ownership and control.
Limitations to Keep in Mind
- Fully dependent on WordPress, making it less reusable if you migrate to another platform.
- Costs increase quickly as your subscriber list grows, which may be less competitive at very large scales.
- Automation features are solid but not as advanced as some enterprise-level platforms.
- Analytics and reporting are mostly basic, with limited in-depth behavioral insights.
- The number of email templates is somewhat limited compared to larger competitors.
Who Is MailPoet Best Suited For?
From real-world experience, it performs best for the following user groups:
- Bloggers and content creators: Looking to send newsletters and automate new post notifications.
- Small businesses using WordPress: Needing a clean, easy-to-manage email marketing solution.
- WooCommerce store owners: Leveraging customer data to send purchase-behavior-based emails.
- Email marketing beginners: Wanting a tool that is easy to learn without unnecessary complexity.
- Community and non-profit organizations: Operating on limited budgets but still needing effective communication.
- Freelancers and agencies: Managing multiple WordPress websites from a single ecosystem.
- Data-conscious businesses: Preferring not to rely heavily on third-party platforms.
💡 Frequently Asked Questions About MailPoet
- What is MailPoet?
It is an email marketing plugin fully integrated into WordPress, allowing you to manage lists, design emails, and send campaigns directly from the admin dashboard. - What’s the difference between the free and paid versions?
The free version covers basic needs, while the paid plans unlock advanced analytics, WooCommerce automations, and user segmentation. - What makes MailPoet’s sending service special?
Its dedicated sending infrastructure improves inbox placement while reducing load on your hosting server. - Does MailPoet slow down my website?
Not significantly, as email delivery is handled on MailPoet’s own infrastructure. - Can I design emails myself?
Absolutely. The drag-and-drop editor is flexible, user-friendly, and highly customizable.
Conclusion
MailPoet is a highly practical choice for any WordPress website looking to build a structured, easy-to-manage, and long-term email marketing channel.
If you want to optimize costs while still ensuring a smooth user experience and reliable support, purchasing account through Imglory is a smart move. It’s an efficient solution for anyone serious about email marketing without overspending.
Learn more from the official website:
https://account.mailpoet.com/








