Advanced Direct Response Editor Training

Features of Advanced Direct Response Editor Training

What You Get:

1. In the dynamic world of digital marketing, the ability to create compelling and effective video ads is a skill that can set you apart from the competition. Jon Reyes, an industry veteran with over a decade of Direct Response Marketing experience, is your guiding force in the “Advanced Direct Response Editor Training” course. This comprehensive training program equips you with the tools, knowledge, and creative mindset needed to excel in the art of video ad editing.
2. MODULE 1: COURSE OVERVIEW
3. Meet Jon Reyes, your instructor, and the driving force behind this course. With his extensive experience in Direct Response Marketing, you’re in capable hands as you embark on this learning journey.
4. MODULE 2: DIRECT RESPONSE 101
5. Here, you dive into the fundamentals. You’ll understand the essence of Direct Response Marketing, why it’s pivotal in the digital landscape, and how it differs from branded advertising. This foundational knowledge sets the stage for your journey.
6. MODULE 3: PRE-REQS TO VIDEO EDITING
7. Before diving into video editing, it’s essential to get your prerequisites in order. Jon walks you through what you need to get started and outlines your responsibilities as a video editor. Understanding the five levels and five stages of performance creative is a game-changer.
8. MODULE 4: MASTERING MENTAL & CREATIVE STATES
9. Creativity thrives in the right mental state. Jon teaches you how to develop three crucial states, including the elusive “flow state.” Discover where to find inspiration and gain insights into becoming a better editor with seven practical tips.
10. MODULE 5: PRODUCT & CUSTOMER RESEARCH
11. Effective video ads stem from solid research. Explore product benefits, customer research, and awareness and sophistication levels. Armed with this knowledge, you’ll create ads that truly resonate with your target audience.
12. MODULE 6: PERFORMANCE AD CREATIVE
13. Unlock the secrets of performance ads. Jon delves into video ad frameworks, hook types, and seven distinct video ad types. With this arsenal of knowledge, you’ll craft video ads that capture attention and drive results.
14. MODULE 7: ASSET MANAGEMENT
15. Organizing your media assets is critical for efficiency. Learn how to structure your digital asset manager and make the most of tools like Drive Stream. Streamlining this process enhances your productivity as an editor.
16. MODULE 8: EDITING VIDEO ADS THAT SELL
17. This is where the rubber meets the road. Jon outlines an 11-step video ad editing process, including modular clip creation, timeline assembly, and adding titles, effects, colors, overlays, and voiceovers. You’ll even learn how to export hook variations for maximum impact.
18. BONUS #1: LIVE TRAINING
19. Stay current with the latest trends and techniques with live training sessions. Jon discusses how to be a better editor in 2023, important updates, upcoming templates, and addresses your questions in a Q&A session.
20. BONUS #2: SCRIPTS, GUIDES & CHEAT SHEETS
21. Gain access to the very templates used by Jon’s creative agency. These scripts, guides, and cheat sheets are your shortcut to crafting compelling video ad scripts.
22. In conclusion, “Advanced Direct Response Editor Training” by Jon Reyes is an invaluable resource for anyone seeking to excel in video ad editing and Direct Response Marketing. Jon’s extensive experience, coupled with the structured and comprehensive nature of the course, ensures that you’ll gain the knowledge and skills needed to thrive in this competitive field. Whether you’re a beginner or a seasoned professional, this course has something to offer. Elevate your video editing game, unleash your creative potential, and stand out in the world of digital marketing with Jon Reyes as your guide. Don’t miss this opportunity to enhance your skill set and take your career to new heights.