Alex Glenn – How To Launch an Agency-Focused Partner Program

Feature of Alex Glenn – How To Launch an Agency-Focused Partner Program

Course Curriculum

Understanding Agency Partnerships

• What Types of Software ‘Need’ a Partner Program (Jay McBain, Forrester Research) (17:36)
• What Your Team Needs To Know About Agency Owner (Clodagh Higgins, Former Agency Growth Team Lead at HubSpot) (42:12)
• What Agencies Need From Software Partners (Alex Bass, CEO of CyberBytes) (23:46)

Planning Your Partner Program

• Partner Program Viability and Strategy (Joseph Fung, CEO of Kiite.ai) (21:45)
• What to Consider When Planning a Scalable Channel Program (Lee Gladish) (41:23)
• Creating Your Partner Program Backlog (Lisa Lawson of LPL Consulting) (22:45)
• Budget and KPIs for your Agency Partner Program w/ Greg Greenberger

Setting Up Your Partner Program

• Agency Partner Incentives (Lisa Lawson & Alex Glenn) (31:12)
• Choosing a PRM or Tracking Setup (Sunir Shah, CEO of AppBind) (21:32)
• How a Partner Directory Converts Site Traffic – Seventh Sense Founder Mike Donnelly (28:48)
• How Partner Teams can Attribute Referrals in TCMA and Channel Programs (15:51)
• Example Documents to Review

White Labeling

• Operations and Learnings from a Fully-White Labeled Solution (Matt of GazellaWifi) (43:41)
• Creating The Best Product For Agency Resellers (Founders of HighLevel) (30:04)

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