Eddie Shleyner – Transformational Landing Pages

Features of Eddie Shleyner – Transformational Landing Pages

What You Get:

1. Module 1: “WELCOME” → (5 Lessons)
2. [Submodule A] → What you can expect:
3. [Lesson A1] Expect clear, concise lessons:
4. [A2] Expect to learn by example:
5. [A3] Expect “Scientific Advertising” by Claude Hopkins:
6. [A4] Expect to have a new landing page when you finish:
7. Module 2: “LANDING PAGES” → (7 Lessons)
8. [Submodule B] → Transformational results:
9. [B1] Copywriting great, Eugene Schwartz:
10. [B2] Testing big differences:
11. [B3] Clarity, desire, credibility, and action:
12. [Submodule C] → The before, the after, and the template:
13. [C1] The original landing page:
14. [C2] The transformed landing page:
15. [C3] The template:
16. Module 3: “ACHIEVING CLARITY” → (16 Lessons)
17. [Submodule D] → Audience research:
18. [D1] A better way:
19. [D2] Persona (with an “a”):
20. [D3] Person (sans “a”):
21. [D4] Persona (an example):
22. [D5] Person (an example):
23. [D6] Conducting a personal interview:
24. [Submodule E] → The “Hero” divider
25. [E1] The most important divider:
26. [E2] Primers:
27. [E3] Headlines:
28. [E4] Subheadlines:
29. [E5] Body copy:
30. [E6] Calls to action:
31. [E7] Art:
32. [Submodule F] → Congruence:
33. [F1] The forgotten conversion principle:
34. [F2] Order of operations:
35. Module 4: “INTERMISSION #1” → (1 Lesson)
36. A short break:
37. Module 5: “INTENSIFYING DESIRE” → (38 Lessons)
38. [Submodule G] → About fascinations:
39. [G1] What’s a fascination?
40. [G2] Where fascinations came from:
41. [G3] Why fascinations work:
42. [G4] When fascinations work:
43. [G5] The clickbait debate:
44. [Submodule H] → Fascinations – 9 writing rules:
45. [H1] Guardrails:
46. [H2] Rule #1:
47. [H3] Rule #2:
48. [H4] Rule #3:
49. [H5] Rule #4:
50. [H6] Rule #5:
51. [H7] Rule #6:
52. [H8] Rule #7:
53. [H9] Rule #8:
54. [H10] Rule #9:
55. [Submodule I] → Fascinations – My 3-step process:
56. [I1] One, two, three:
57. [I2] Step 1:
58. [I3] Step 2:
59. [I4] Step 3:
60. [Submodule J] → Fascinations – 18 filters:
61. [J1] Filter #1:
62. [J2] Filter #2:
63. [J3] Filter #3:
64. [J4] Filter #4:
65. [J5] Filter #5:
66. [J6] Filter #6:
67. [J7] Filter #7:
68. [J8] Filter #8:
69. [J9] Filter #9:
70. [J10] Filter #10:
71. [J11] Filter #11:
72. [J12] Filter #12:
73. [J13] Filter #13:
74. [J14] Filter #14:
75. [J15] Filter #15:
76. [J16] Filter #16:
77. [J17] Filter #17:
78. [J18] Filter #18:
79. Module 6: “INTERMISSION #2” → (1 Lesson)
80. Another short break:
81. Module 7: “EARNING CREDIBILITY” → (9 Lessons)
82. [Submodule K] → Confidence signals:
83. [K1] What’s beneath all of this?
84. [K2] Signal 1:
85. [K3] Signal 2:
86. [K4] Signal 3:
87. [Submodule L] → Testimonials:
88. [L1] Two types of testimonials:
89. [L2] Type 1:
90. [L3] Type 2:
91. [L4] Creating a testimonial campaign:
92. Module 8: “COMPELLING ACTION” → (5 Lessons)
93. [Submodule M] → Why now?
94. [M1] Reason #1:
95. [M2] Reason #2:
96. [M3] Reason #3:
97. [M4] Reason #4:
98. Module 9: “TESTING” → (4 Lessons)
99. [Submodule N] → Big n’ small:
100. [N1] Big tests:
101. [N2] Small tests:
102. [N3] Last thing:

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