Features of Facebook Ads-Everything you NEED to know to run YOUR own Ads
What you’ll learn
- How to get started with absolutely no previous experience. This course will take anyone from no ad acct to running their first ad!
- Complete over the shoulder walk through from creating your account to running first ad. No boring PowerPoints, all learning is inside the platform
- 87% of U.S. marketers will use Facebook marketing in 2021 21 Billion spent on Ads
- Detailed navigation and explanation of the Ad Platform backend. Learn how to navigate the backend like a pro.
- The secrets I’ve learned after over 15,000 hours of Ad Management
- How to confidently navigate throughout the platform
- What to do if lost, wrong screen or not sure what to do next
- How to effectively plan your first ad, find your target audience and build great ads
- What is a Facebook Pixel and how can I maximise all its benefits
- Start with Facebook 101, we assume your know nothing and build you a strong foundation of learning
- Detailed navigation, explanation and overview of the elements of the Facebook Platform, the Ad Account, the Business Manager and the Fan Page
- Detialed explanation of the types of Audiences you can advertise to on Facebook and how to find your Perfect Targeted Audience
- How to feel confident exploring and navigating the Ad Manager itself and not waste time trying to find out where to go next
- How to Add Ad Accounts to your Business Manager, add Pixels, add Fan Pages add people. Detailed step by step overview and direction
- How to review and sort your ads by date, type of ad, amount spent … all the practical and useful steps needed for effective management of your ads and time
- Adding your billing information and other details easily into your account
- Detailed explanation of what an ad is, how its setup what are the elements and what exactly you need to know to effectively manage and run your ads
- How to create a fan page, give access to it to other people, detailed information on the permission levels for each fan page and what those even are
- Mistakes to avoid when it comes to fan pages and your team. How one simple check of a box can save your fan page from being deleted
- Fully understand what the Facebook Pixel is, how you can properly install it and use it to manage your ads
- Explaining how to manage and target audiences based on website visitors, an existing customer list or anyone who watch a video or interacted with your ad
- How to build cold traffic ads that will bring NEW customer to your site and not serve the ad over and over to same people
- How to create unique audiences and avoid the mistake most marketers make and show the same ad to the same people over and over
- Create an over the shoulder 100% walk through of 6 of the most effective ads types!
- What are the key metrics and KPIs every pro marketer look and and review on a daily basis
