Gemma Bonham-Carter – The Passive Project

If you want to develop an effective online business that will earn a stable income, even semi-passive, then you need a systematic sales funnel. Gemma Bonham-Carter provides learners with advanced strategies to transition from erratic course launches to a more sustainable and consistent business model. She shows learners a more advanced approach rather than just making sales randomly appear from month to month. It helps you learn strategies that are more than just simple direct launches to create additional semi-passive revenue.

Who is Gemma Bonham Carter?

Gemma Bonham-Carter is a leading expert in creating online courses and helping entrepreneurs grow successfully in this field. She started blogging in 2017 with a course and built it into a million-dollar business. Gemma has worked with more than 10,000 students and is known for her podcast interviews and articles on Inc. and Entrepreneur. Today, Gemma helps entrepreneurs create and launch their digital courses with her one-of-a-kind method. She shares her experience and knowledge so that anyone who wants to develop online courses will manage them effectively through the courses she prepares and shares.

What is The Passive Project?

The Passive Project is an advanced course for entrepreneurs who have already created their courses to scale and grow. That means the program will teach you how to set up an automated sales and marketing system so you receive courses for a long time as we advance.

What do you get?

The program is for established Course Creators who are ready to enroll students more consistently in their offers, build an evergreen sales system, and sustainably grow their revenue to 6-figures and beyond.
Monthly CEO Coaching Calls with Gemma, where she teaches a workshop on a hot topic and makes time for Q&A
Monthly Q&A Coaching Calls with our Paid Ads Specialist, Melissa Litchfield – bring your questions and get her conversion-focused eyes on your business.
Quarterly Launch Clinics with Launch Expert Chelsea Wallace, where you can plan a launch or debrief one
Weekly Feedback and Support inside our Students-only Facebook Group
Our Guest Expert Series – Every quarter, we bring in top minds from various fields in digital marketing to share their knowledge and insights

• COURSE 1:Evergreen ExperienceBuild a personalized, evergreen sales “machine” that runs on autopilot. Forget pushy sales tactics, and instead, create an experience where your new leads feel seen and excited to enroll in your course. This 21-day primary evergreen funnel will sell your course 24/7 and become the main lead magnet in your business. You’ll learn how to analyze the metrics so you can easily optimize your funnel over time as your business evolves. No matter how big your business gets, getting sales notifications when you’re away on vacation NEVER gets old.

• COURSE 2:Forever FunnelBeyond your primary evergreen funnel (which is what you’ll build in Course #1), you’ll still want to make sales after that 21-day period. This is where long-term email marketing comes in! But it doesn’t always have to be real-time newsletters. Inside The Forever Funnel, you’ll learn a strategy that NO expert is talking about and build out a 6, 9, or 12-month email funnel to automate even more sales on a longer-term basis so you can provide different “pathways to purchase” for your audience. As a bonus, we’ll show you how to sell secret upsells, downsells, and other offers completely hands-off.
• COURSE 3:Launch UniversityEvergreen is amazing (and you could leave it at that!), but we have seen that layering Evergreen with live launches together creates the most maximized revenue potential. Running a few live promotions a year creates hype, awareness, injects fresh life into your course, and turns into a sweet sales spike in your Stripe dashboard. Inside Launch University, we’re handing over our launch playbook and plug-and-play Launch Campaigns. Use these to run chill launches when you feel inspired to (and no, you don’t have to turn off the evergreen while you do it!).
• BONUS:Audience AcceleratorOnce you have your evergreen system in place and chill launches planned, it’s time to pour fuel on the fire with accelerated lead growth. You’ll go into the Audience Accelerator and select a “Lead Gen Sprint” each quarter to work on. These sprints include a variety of organic and paid marketing strategies to help you effectively grow your audience.
• HOW IT WORKS:NO. 01The Curriculum
  The Passive Project includes a comprehensive curriculum with video lessons, templates and tools that you will use to build your evergreen ecosystem, run launches, grow your audience, and streamline your operations.
  NO. 02
  The Calls
  Every month you’ll join a live group call with Gemma, where she will share new insights, behind-the-scenes of her business, new training, and dive into student Q&As. Besides Gemma’s calls, you will also get access to live calls with members of our Coaching Team for additional feedback and support.
  NO. 03
  The Community
  The Passive Project isn’t just offering a course; it’s inviting you into an engaged, dynamic community of like-minded entrepreneurs. You know that saying – ‘your network is your net worth’? By joining us, you’re expanding your professional circle. We will help facilitate you teaming up for joint ventures, sharing visibility opportunities, and more. This isn’t just a group of ambitious peers – it’s your future collaborators, your sounding board, and your pathway to new opportunities.

FAQs

• What kind of evergreen funnel do you teach?
  Most people think evergreen funnels need a thousand countdown timers and fake urgency. That’s NOT what we do inside The Passive Project. The type of funnel we recommend for our 21-day primary evergreen funnel is webinar and email-based. We have hundreds of success stories from past clients with this model. However, if you want to switch up the webinar for a private podcast or video series, we show you how. The most important part of a funnel isn’t how the content is delivered; it’s about the content itself and how to craft a sales experience that effectively uses internal motivation, external urgency, and a personalized experience for your audience. Once you’ve built your primary evergreen funnel, we layer a second funnel on top – the “Forever Funnel.”
• What’s the difference between an evergreen funnel and a forever funnel?
  We teach growing an online course business by bringing together three strategies:
  1) A primary evergreen funnel,
  2) A forever funnel, and
  3) Live launches. We call it the Triple Threat… because it works! The primary evergreen funnel is the main funnel you direct leads into immediately, lasting around 21 days. The Forever funnel is something you can build afterward that lasts anywhere from 3 to 12 months. It is a longer-term funnel that offers new and different “pathways to purchase” for your leads. Pairing the two together means giving your subscribers multiple chances and ways to enroll at a time that makes sense.
• Do I need to run ads to make this work?Not necessarily! We always recommend you start by first building your funnel and testing it with warm, organic traffic. This means your social media, visibility opportunities, or any other ways you grow your audience. Once you know your funnel converts, we recommend running ads for it so that you can speed up your rate of growth. Inside The Passive Project, we have a curriculum on running effective ads. Ourst, Melissa Litchfield (owner of Litchfield Media), can answer your monthly questions on a live Q&A call.

Conclusion

The Passive Project is a comprehensive solution for established course creators who want to take their business to the next level. It gives you the confidence to scale your business and maintain steady growth in a competitive market. By joining The Passive Project, you are investing in your sustainable success.