Features of Mojca Zove – The Science of Facebook Ads – Professional
YOU’LL LEARN EVERYTHING ABOUT HOW TO LAUNCH PROFITABLE FACEBOOK AD CAMPAIGNS, INCLUDING HOW TO:
- Define your target audience and the exact strategy for reaching them
- Determine tangible and reachable goals with The Backwards Method
- Distribute your Advertising Budget across campaigns and audiences
- Design an ad that attracts attention and communicates your brand
Here’s exactly what you’re getting:
FOUNDATION
- Setting Up Your Business Manager
- Introduction To The Facebook Pixel
- Facebook Page Basics
- Facebook’s Advertising Policies
FACEBOOK ADS FRAMEWORK
- Facebook Ads Hierarchy
- Orientation Practice
- Level 1: Campaign
- Level 2: Ad Set
- Level 3: Ad
DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY
- It’s All About The Funnel
- Defining Your Goals: The Reverse Method
- The GAAA Principle
- Calculating Ideal Costs
- Technical Implementations
TARGETING
- Introduction to Targeting
- Option 1: Custom Audiences
- Option 2: Lookalike Audiences
- Option 3: Saved Audiences
- Defining Your Target Audience
FINALIZING YOUR FUNNEL
- Detailing Your Funnel
- Budget Planning
GETTING CREATIVE
- The Secret To A Successful Copy
- Facebook Ad Design Principles
- Design Tools
- Designing The Ad
- Video Ads
- LAUNCHING YOUR CAMPAIGN
- Level 1: Campaign
- Level 2: Ad Set
- Level 3: Ad
- Celebration!
POST LAUNCH
- Appealing to Facebook
- Observing the results – Setting Expectations
DOCUMENTING YOUR WORK
- The Importance Of Documenting
- Tool Recommendations & Documentation Structure
ANALYTICS – METRIC-BASED OPTIMIZATION
- Observing The Right Metrics
- Personalizing Your Presets
- Optimizing Your Ads With Facebook Breakdowns
- Advanced Optimization with Delivery Insights
REPORTING
- Creative Reporting
- Using Campaign Tags And Filters
TROUBLESHOOT
- Finding The Leaking Bucket
- Reach Problems
- SOS: Performance Dropping
ANALYTICS – METRIC-BASED OPTIMIZATION
- Launching A/B Tests
- Scaling Your Facebook Ads Efforts
- Expanding Your Funnel
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