What is Viral Launch?

Viral Launch is a powerful software suite designed to assist Amazon sellers in optimizing every aspect of their business. This tool helps identify market trends, discover new products, conduct keyword research, analyze competitors, and manage pay-per-click (PPC) campaigns.
Viral Launch provides precise and reliable data, enabling sellers to make informed decisions that enhance their Amazon sales performance. Additionally, the platform offers extensive resources and round-the-clock customer support to guide users at every skill level.
About Viral Launch
Viral Launch was founded in 2014 by Casey Gauss and Jordan Dekker and is headquartered in Indianapolis, Indiana. This innovative company provides a robust suite of tools for Amazon sellers, including market analysis, product research, keyword insights, and automated PPC management.
With over 52,000 global subscribers, Viral Launch has become a trusted solution for e-commerce success. In November 2023, the company was acquired by Worldeye Technologies, expanding its capabilities and resources to support Amazon sellers who have collectively earned over $32 billion in revenue.
Key Features of Viral Launch

1. Market Intelligence (Chrome Extension)
- Delivers detailed insights into Amazon’s organic results, including competition levels, Best Seller Rankings, sales estimates, pricing trends, and more.
- Provides advanced analytics for making data-driven decisions and is accessible via subscription.
2. Kinetic PPC
- Automates and optimizes Amazon PPC campaigns with a user-friendly interface.
- Offers tools to track performance, set budget rules, pause underperforming keywords, and adjust bidding strategies.
- Includes a one-on-one setup call with an Amazon PPC expert for personalized guidance.
3. Keyword Research
- Advanced metrics like CPC bids and relevancy scores help identify high-potential keywords.
- Includes a reverse market lookup for discovering hyper-relevant keywords, enhancing listing optimization and SEO strategies.
4. Product Finder (Discovery Tool)
- Equipped with advanced filters to explore pricing trends, competitor data, and market demand.
- Helps validate product ideas and uncover niche market opportunities using accurate data.
5. Listing Optimization Tools
- Includes the Keyword Manager, Listing Builder, and Listing Analyzer for improving product visibility and conversion rates.
- Helps create search-engine-optimized and competitive listings.
6. Competitor Intelligence
- Analyzes competitors’ sales volume, keyword strategies, net profit, and Best Seller Rank.
- Provides actionable insights for staying ahead in the market.
7. Customer Support
- Offers 24/7 support through live chat, email, and phone.
- Provides extensive training resources, including webinars, tutorials, and blogs.
Plans & Pricing

- Essentials Plan ($69/month)
- Designed for new sellers.
- Includes tools for product discovery, market intelligence, and sales metrics analysis.
- Pro Plan ($99/month)
- Ideal for growing businesses.
- Includes advanced keyword research, competitor intelligence, and listing optimization tools.
- Pro Plus Ads Plan ($199/month)
- Best for sellers relying on advertising.
- Features all Pro tools plus advanced PPC management capabilities.
Who is Viral Launch For?
- New Amazon Sellers: Ideal for beginners needing tools for market research and product discovery.
- Experienced Sellers: Offers advanced analytics and optimization tools to expand and improve listings.
- Private Label Sellers: Useful for analyzing chosen products and staying competitive.
- Amazon FBA Sellers: Helps manage inventory and optimize sales strategies.
- PPC Advertisers: Essential for those focusing on Amazon’s advertising platform to drive sales effectively.
Pros & Cons
Pros
- Comprehensive toolset for market intelligence, product discovery, keyword research, and PPC automation.
- Accurate data for precise sales estimates, competitor insights, and keyword rankings.
- User-friendly interface designed for both beginners and experienced sellers.
- Extensive resources, including tutorials and webinars, for maximizing platform use.
- 24/7 customer support ensures issues are resolved promptly.
Cons
- Subscription plans may be cost-prohibitive for smaller sellers or those with limited budgets.
How Viral Launch Works: A Step-by-Step Guide
Step 1: Product Launch Preparation
- Enter details like product information, sales targets, and desired sales rank.
- Viral Launch creates a tailored action plan for achieving your goals.
Step 2: Audience Targeting
- Utilize Viral Launch’s pre-screened Amazon buyer pools for targeted promotional campaigns.
Step 3: Promotional Campaign
- Run campaigns over 15 days, using discounts to attract buyers and gather reviews.
- Targeted audience segmentation increases campaign success rates.
Step 4: Monitoring and Analytics
- Track metrics such as sales velocity, reviews, and ranking in real time.
- Use the insights to refine strategies and maximize results.
Step 5: Results and Ranking
- Increased sales, reviews, and ranking lead to higher visibility and organic traffic, boosting long-term performance.
Conclusion
Viral Launch is a vital tool for Amazon sellers aiming to grow their businesses and optimize their strategies. With features like market intelligence, product discovery, keyword research, and PPC automation, it simplifies the process of achieving success on Amazon.
Whether you're a beginner or an experienced seller, Viral Launch offers a range of tools and resources to help you stay competitive and maximize profits.









