
SEO At Scale Course Introduction
Growth School – SEO At Scale Course
Search Engine Optimization (SEO) has become an important part of every business's online marketing strategy in the increasingly digital landscape. Did you know that, compared to other channels, search engines generate over 1,000% more traffic? However, with the constant changes in SEO algorithms and rules, maintaining your position on search engines is a big challenge. Do you struggle to apply sensible search engine techniques? In a work market that is getting more competitive, are you trying to raise your competency and get a competitive edge? SEO At Scale Course is the answer you are searching for!
What is “SEO At Scale Course” ?
Offering students the knowledge and tools required to apply successful SEO techniques, the SEO At Scale Course is an 8-week training program that increases their competitiveness in the employment market. Former head of SEO Kaushal Thakkar will guide the way, emphasizing artificial intelligence (Generative AI) process optimization of SEO.
What is Growth School ?
Growth School is an online learning platform with courses in digital marketing, product development, data and analytics, and many other skills connected to professional advancement. Particularly in fast-expanding sectors, Growth School aims to provide its students with the tools they need to progress in their professions in the modern corporate environment.
What included in “Growth School – SEO At Scale Course”?
Course structure
- Week 1
- SEO Fundamentals & Algorithms
- SEO Fundamentals
- SEO Myth Busting
- How Algorithms Work
- Understanding How Google's Algorithms Work
- Decoding Recent Google Updates
- How to Stay One Step Ahead of the AlgorithmAnalyzing Rank Drops
- Week 2
- Mastering Content for SEO
- B2C Content Strategy
- Topic Clusters
- The EEAT Concept (Experience, Expertise, Authority, and Trustworthiness)
- The YMYL Concept (Your Money or Your Life)
- Image Optimization
- Video Optimization
- How to Use Featured Snippets
- Understanding Web Stories
- Mastering Google Discover
- Week 3
- Mastering Technical SEO
- Javascript SEO
- Crawl Budget Optimization
- Optimization for Mobile
- Webspeed optimization
- Robots.txt optimization
- Pagination best practices
- XML Sitemaps optimization
- Week 4
- Mastering Technical SEO – Part 2
- Faceted Navigation
- Optimizing for Mobile devices
- Mastering Sitemaps
- How to Optimize Website with AMP
- Optimizing JavaScript Websites
- Week 5
- Improving Your Link Profile
- Linking Basics
- Internal Linking
- Performing Backlink Analysis
- Link Building Techniques
- Manual Actions
- Week 6
- Ecommerce and Local SEO
- Comprehensive SEO for Ecommerce Stores
- How to Migrate a Site
- Mastering Local SEO
- How to Rank a Site in a Specific Location (Hyperlocal)
- Week 7
- International SEO
- Ranking a Website in a Specific Country
- Understanding How SEO Works in International Markets
- SEO Goals and Forecasts
- Google Penalties
- Week 8
- Executing Everything
- Work on a Real-life SEO Project
- Solve problems like a pro
- Brainstorm with your cohort members
- Become the top 1% SEO Marketer
- Future of SEO
- Week 9
- How to use Generative Ai & ChatGPT for SEO
- The Implication of AI on SEO
- Exploring PEO (Prompt Engineering Optimisation)
What do you get in the SEO At Scale Course?
- 20+ Live Sessions
- 70 hours of recorded content
- 10 Projects
- Community
- Offline events
- Certification
- Added modules
- Enhance marketing activities with AI
- Personalization and Automation
- AI reminders for marketers
- Advanced conversion tracking
- Access tools
- Visit GS PRO
Meet your instructor
Kaushal Thakkar is the founder and CEO of Infidigit, a renowned digital marketing agency that offers SEO, ASO, and CRO services. He is an SEO leader with over 20 years of experience at Myntra, where he has executed many successful campaigns and helped the brand grow from strength to strength.

Kaushal Thakkar Kaushal is also a strong voice in the industry, appearing in publications such as Entrepreneur and YourStory. His love for cutting-edge brand development has inspired the next generation of marketers. If you want to maximize your brand, Infidigit and Kaushal Thakkar are perfect teammates.
How does it work?
- 1.Application Process:
The first thing you do is, You apply for SEO Mentorship Program. - 2.Application Evaluation:
Every application will be reviewed by experts, with only the candidates that match in terms of program goals and principles being accepted. - 3. Choose:
Selected candidates will receive notification via email. - 4. Commencement and Enrollment Ceremony:
Welcome to a 6-week journey to learn and achieve your SEO goals. - 5. Building Relationships:
You will have the opportunity to meet and interact with colleagues. - 6. Developing Together:
Share your knowledge, experience, and insights with a community of colleagues so that we can grow together.Who should take this course?
SEO At Scale Course is a course that caters to beginners who wish to build up their SEO fundamentals, digital marketers interested in fine-tuning their online marketing campaigns, and business owners looking to get the most out of their presence on the internet. This course is suitable for professionals who are already working in the field but want to update their knowledge as well as marketing students. Anyone who wants to improve their SEO knowledge and enhance their skills is welcome to join this workshop.
FAQs
- 1. Does “SEO At Scale Course” have any prerequisites?
There are no official prerequisites. Just carry your eagerness to grow knowledge. - 2. When do the live group calls and guest sessions fall?
Usually, live group calls take place on weekends or following business during the week. The specific schedule will be announced during the introductory call. - 3. What if I can't make it to a live session?
You can watch session recordings and participate in community forum discussions, and the program is designed to fit your schedule. - 4. Kaushal's accessibility level?
Kaushal will actively participate in the live sessions, asking questions and offering comments even if he cannot promise his response to every post. - 5. How much time should I set out each week for the “SEO At Scale Course”?
Over the six weeks, you should dedicate a minimum of five to six hours per week. Live sessions go about sixty minutes. - 6.” SEO At Scale Course” comprises what?
Your lifelong access will be to pre-course resources, live group session recordings, guest lecturers, and a special online forum. Following the program's conclusion, you can still access the resources and community.Conclusion
The basis of the SEO At Scale Course is to equip you with powerful search engine optimization strategies that work well for professional online marketing. With Kaushal Thakkar's guidance and experts, SEO ensures you do not just go through theoretical content but also apply it in practice to some success.
When you complete the course, you will gain a working knowledge that can boost your business online presence, which, in turn, will help to achieve goals of traffic & revenue growth. To become an excellent marketer in the digital age, seize this opportunity. Pick your course and enroll for further advancement of our career today!
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