Isabelle & Scott – Mastering Go to Market

Feature of Isabelle & Scott – Mastering Go to Market

What you’ll get:

WHEN YOU INVEST IN A PROPER GO-TO-MARKET STRATEGY, YOU AVOID:

• Jumping into execution mode before understanding the big picture
• Thinking that because you built it, customers will come
• Wasting valuable resources on doing the wrong things
• Switching your strategy too often and expecting your team to catch up

IN THIS 8-WEEK VIRTUAL PROGRAM, WITH WEEKLY LIVE CALLS, WE’LL GIVE YOU A STEP-BY-STEP PLAN TO:

• Clarify and prioritize your target markets
• Define your ideal customer (and the problems you solve for them!)
• Build your account and prospect lists
• Develop a marketing and sales plan that will land new customers
• And most importantly, we’ll build a go-to-market strategy together that will help you win in the market.

HERE’S WHAT YOU’LL WALK AWAY FROM THE 8-WEEK COURSE WITH

• Market Clarity: Identified and prioritized your markets and the market opportunities
• Value Proposition: Clearly articulated your unique value proposition and the problems you solve
• Competitive Analysis: Conducted a competitive analysis to determine unique positioning and messaging
• Customer Insights: Defined your ideal buyer (B2B) or ideal customer (also called your ideal avatar)
• List of Targets: Identified your target accounts (ideal customers) and built a targeted list for outbound
• Clear Messaging: Started creating content that is aligned to the needs you meet and problems you solve
• Marketing Strategy: Started thinking about marketing and which channels are best for B2B vs B2C
• Sales Strategy: Reframed how you think about sales and scaling sales, if you’re selling to other businesses

COURSE CURRICULUM

• Module 1: The Fundamentals of Go to Market
• Module 2: Defining your Unique Value Proposition
• Module 3: Defining your Target Markets (B2B Focus)
• Module 4: Channel and Marketing Strategies (B2B Focus)
• Module 5: Customer Personas and Marketing Strategies (B2C Focus)
• Module 6: Developing your Marketing Plan (B2C Focus)
• Module 7: Sales Execution

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