Features of Jim McKelvey (Foundr) – How To Build An Unbeatable Business
What You Get:
- LESSON 1: WHAT IS AN INNOVATION STACK
- Impossible To Copy
- Build an interlocking mechanism that’s impossible to copy.
- The Power of New Ideas
- Discover how to use principles like anchoring and conservatism.
- LESSON 2: FINDING WINNING INNOVATION STACKS
- What To Look For
- Jim shows you exactly what kind of innovation stacks to look for.
- Become Customer Focused
- Learn why you want to always stay customer-focused, not competitor-focused.
- LESSON 3: HISTORICAL INNOVATION STACKS
- The Square Example
- See how Jim used Square’s innovation stack to beat Amazon.
- Other Examples
- Walkthrough examples of some of the most game changing stacks in history.
- LESSON 4: FINDING PERFECT PROBLEMS
- What Is A Perfect Problem
- Follow along as Jim reveals how the best problems currently don’t have solutions.
- You Must Care More
- Discover why “caring more” is one of Jims (and yours) biggest unfair advantages.
- LESSON 5: TOTAL ADDRESSABLE MARKET
- Starting With The End
- See why Jim believes the most interesting part of any market is the end.
- Just Past The Bottom
- Discover the part of the market where no one else ever fights for.
- LESSON 6: COPY LIKE A PRO
- When To Copy
- Learn when Jim advises people to copy as much as possible.
- Partners In Growth
- Discover how both innovation and copying work together for explosive growth.
- LESSON 7: MISTAKES TO AVOID
- What Not To Do
- Uncover the top pitfalls you must avoid when innovating inside your own business.
- Avoiding A Deficit Mindset
- Jim walks you through one of the most crippling mindsets to avoid as an entrepreneur.
- LESSON 8: YOUR INNOVATION TIMELINE
- When Beats How
- See why Jim always advises businesses to begin innovating now, not later.
- Optimize For Speed
- Discover how to leverage and use innovation speed to profit before you’re copied.
- LESSON 9: WOW INNOVATION MOMENTS
- One At A Time
- Learn how to build one innovation at a time instead of all at once.
- Simple Solutions
- Model the same simple solutions framework Jim uses to keep innovation happening.
- LESSON 10: PRICING
- Low, But Not Lowest
- See how a low price and customer trust becomes interconnected
- Don’t Cheapen Your Product
- Learn exactly how to price your product or service against your competition.
- LESSON 11: HARNESSING FEAR
- Becoming Comfortable With Fear
- Follow Jim’s best practices with winning any attack your competition throws at you.
- Overcome Self Doubt
- See why no matter how big your competitor might be, you always have a chance.
- LESSON 12: DANGERS TO YOUR STACK
- Beware Of Linguistic Gravity
- Learn how to overcome misperceptions in the minds of your customers.
- Market Attention Matters
- Jims reveals why your innovation stack can’t save you in markets you ignore.
- LESSON 13: INSIGHTS FROM SQUARE
- The Easiest Stacks To Build
- Why your small small or new business is one of the biggest advantages you have.
- Do What’s Right
- How to do what’s right for the product, even if the industry’s not ready for it.