Kim Krause Schwalm – Supplement Copy Boot Camp

Features of Kim Krause Schwalm – Supplement Copy Boot Camp

What You Get:

1. Workshop #1 — State of the Supplement Market and Why It’s Different
2. Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
3. Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
4. Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
5. … And more!
6. Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs
7. Stage of market sophistication and why unique mechanism/proof are essential for supplements
8. Differentiating your supplement in a sea of competitors
9. How to maximize your doctor/”guru” and boost sales even without one
10. How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
11. … And more!
12. Workshop #3 — How to Beat Supplement Controls and Launch New Products
13. Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
14. Deciding on the “big idea”: best angles to use/test, how to weave it throughout your promo
15. Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
16. Driving traffic to your supplement sales page or VSL with the right email or “lift”
17. … And more!
18. Workshop #4 — Making It Impossible for Your Prospect NOT to Buy
19. Closing the sale with copy – what you MUST do with supplement copy closes
20. Structuring your offer – best types that work and how to choose
21. Creating upsells and cross-sells – online, phone, email follow-up, in the box
22. Getting reorders: the crucial lever that makes all your promos more profitable
23. … And more!
24. Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now
25. Finding clients
26. What to charge
27. Negotiating royalties
28. Steering clear of bad clients
29. The all-important, cover-your-butt contract must-haves
30. What supplement clients are looking for
31. … And more!