Kim Krause Schwalm – Virtual LA Boot Camp Intensive

Feature of Kim Krause Schwalm – Virtual LA Boot Camp Intensive

including:

• A financial newsletter promotion that beat Jim Rutz not once, but twice…
• A joint health supplement promotion that mailed successfully for over a decade…
• An 8-year control for a memory supplement that made it one of the biggest sellers in its niche…

And another control I wrote for Boardroom that’s still mailing more than 10 years later!

including…

• Throw out your rule book! This is my #1 principle of direct mail copy from when I beat Jim Rutz’ promotion– and kept the control for over 3 years (financial promos almost never last a full year!)
• The taboo emotion my winning headline exposed to beat Parris Lampropoulus’ “unbeatable” 7-year control (This is how I became the first female copywriter to win a Boardroom control!)
• The world-class copywriter’s secret to predicting if your headline will fail miserably before you even test it (this won me a control that mailed for over 10 years!)
• Facing writer’s block? Do this quick 1-minute search trick and you’ll be overflowing with big ideas!
• Want to fast-track your way to the A-List and win control after control? Stop making this common headline mistake even veterans fall prey to
• A non-technical formatting trick that keeps your audience reading every single word of your copy and wanting even more
• The simple 3-word secret to writing fascinations and headlines in million-dollar controls. My triple-punch formula reveals what separates A-List bullets from the rest. Miss ANY of these punches and say goodbye to your profits!
• The single question I always ask myself and coaching clients when crafting an irresistible, mouth-watering bullet
• One common yet overlooked word that makes the claim in your headline both believable and enticing to your prospects (you probably say this word every day!)
• The one word you should AVOID using in your copy whenever possible. You’d be amazed how many times it sneaks into your writing!
• Is your guarantee stopping your prospect from buying? This little-known trick helps you formulate an ironclad, no-brainer guarantee even the most skeptical buyer can’t resist!
• And much more!

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