Features
- 1) Strategy Development
- Explore your business objectives, your audience, your opportunities and how these influence your content strategy.
- 2) Technical Preparation
- Get set-up for launching your social media and ad accounts.
- 3) Pre-Production
- Plan how you’re going to create your content, by establishing repeatable processes, allowing you to get the right information from the right people.
- 4) Production
- Execute these plans by creating blog, video, podcast and email content.
- 5) Quality Control
- Edit and cross-check everything you’ve produced to ensure that it’s in line with your brand.
- 6) Re-purposing
- Invest time in making sure that you can reuse the content you’ve created in multiple ways.
- 7) Optimization
- Deep-dive into SEO to ensure that the right people are finding your brand.
- 8) Distribution
- Get started on your ad campaigns, focusing on what audiences you’re targeting and running conversion campaigns.
- 9) Measurement
- Gauge your success against your KPIs and adjust your approach accordingly.
