Features of Mark Ritson (Marketing Week) – Mini MBA in Marketing
What You Get:
- Become the best marketer you can be.
- The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
- Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.
- Complete the Mini MBA in Marketing in 10 game-changing modules.
- Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules.
- Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.
- Module 1: Market Orientation
- Module 2: Market Research
- Module 3: Segmentation
- Module 4: Targeting
- Module 5: Positioning
- Module 6: Objectives
- Module 7: Product
- Module 8: Price
- Module 9: Integrated Marketing Communications
- Module 10: Distribution
- “I’ve learned more in 6 months with Mark Ritson than I did 10 years of strategising and planning campaigns in marketing and advertising agencies.”
- APAC Education Lead, UK LinkedIn