Features
- *PHASE 1
- Discovery
- Pricing Guide
- A guide you can give to your leads or have as a download on your website which details your process and packaged pricing for a brand identity.
- Intake questionnaire
- The first questionnaire you send to your leads to make sure they’re a right fit to work with you.
- Getting started guide
- A guide to help your clients make the most out of their project. Goes through how the project will work, frequently asked questions, and their role in the project.
- Process and deliverables
- A handy chart to show your clients the entire process including what they are responsible for, and the deliverables they’ll receive.
- Customer avatar workbook
- A workbook for your clients to define their ideal customer avatar. You can go through this with them or they can complete it on their own.
- Style workbook
- A workbook to help your clients define their ideal styling. This will help ensure that you’re not wasting time on concepts they won’t like.
- Creative brief
- A final brief based on the above workbooks and questionnaires to ensure that you’re on the same page before beginning the project.
- PHASE 2
- Deliverables
- Mood boards
- A set of mood boards to show your client the different design directions you could go in.
- Logo explorations
- These are your initial logo concepts to present to your client. Includes a branding board so they can see their brand in action.
- Logo revisions
- A presentation to show the revisions that have been done to their chosen logo.
- Chosen logo
- A final presentation to show their final, chosen logo before you start creating the brand guidelines and extra collateral.
- Brand guidelines
- A brand guidelines document that you can tailor to each client. Includes brand application ideas, typography, colour, etc.
- Brand cheat sheet
- A cheat sheet for your client to easily find their brand essentials like colours and typography.
- Photography guidelines
- A booklet to help guide your clients in choosing and using photography. Includes a section on photography for e-commerce.
- *PHASE 3
- Assets
- Proposal template
- A brand identity focused proposal for you to give to your clients before starting the project.
- Master Services Agreement
- A contract that you can use outlining the terms in working with you.
- Statement of Work
- This will detail all of the project steps to ensure that the client knows exactly what they’re getting (no scope creep).
- Invoice template
- An invoice template for you to use with your clients.
- End of project questionnaire
