- Why the power of the crowd is your best friend. If you don’t understand the powerful underlying principle, your social stir ads will be a flop. Page 10
- The Most Important Metric To Measure. You’ll know exactly when to switch things up and when to start scaling! Page 33.
- The type of ad that will give you the best results. There are a lot of objectives and different types of ads to run. Get this wrong and you won’t get the results you want…and you’ll blow through your budget. Page 25
- Proven Tips and Strategies To Outsource Your Social Stir Business Owner Outreach. Page 42
- Who To Target. The counter intuitive approach to targeting. Get this wrong and you’ll be wasting your money. Would you rather spend $5-10 or just a few cents? Page 35
- How to Create Your Social Stir Ad. This is super-fast and easy! Page 31
- The ‘Hidden’ Facebook Targeting Option. You’ll discover crucial targeting options that most of your competition isn’t seeing! Page 26
- Getting Started. If this is your very first time with Facebook you’ll get a simple step by step walkthrough setting up your business pages and add accounts. Page 15
- When to accept Facebook defaults and when to change them. Facebook is designed to get as much of your money as possible. There are some defaults that will actually decrease the amount of money you spend AND get you better targeted results. Page 30
- Optimizing Ad Placement. Should you run ads to the desktop? Newsfeed? Mobile? The Facebook Ad Network including Instagram? This one section can save you money in potentially wasted ad spend! Page 29
- Much More! This is a fraction of the golden nuggets found in this 49 page manual.