Take Some Risk – Shopping Campaign Structure and Management

What is Take Some Risk?

Take Some Risk (TSR) is home to a global team of experts in strategy, PPC (pay-per-click) marketing, and revenue optimization. At its core, TSR assists the biggest e-commerce and DTC SaaS companies with unleashing maximum growth and knocking their goals out of the park. The TSR team comprises professional experts in their fields, with vast cultural experiences that they use to deliver fresh insights and creative strategies for multiple markets. They have served clients, local and international, with the likes of Walmart FTD Pela Case, etc.

In addition to tools, TSR provides resources and new offerings like TSR Academy for anyone looking to elevate their proficiency in Google paid search and shopping campaigns through courses from an expert. TSR provides courses, templates, process documentation, and tools to help you use your time efficiently and scale your work quickly. Highlights include the “Shopping Campaign Structure and Management “course on managing and sustaining your business’s shopping campaigns over the long term.

What is Shopping Campaign Structure and Management?

The “Shopping Campaign Structure and Management” course from TSR Academy (Take Some Risk) focuses on optimizing Shopping Campaigns on the Google platform.

What do you get?

Shopping Campaign Structure and Management course offered by the TSR (Take Some Risk) Academy is designed to level up your ability to create, manage, and optimize Shopping campaigns on Google and created by an expert with nine years of experience in the field – Dune. The course offers a uniquely deep and hands-on understanding of global apparel marketing on search.

What do you get?

• Content and Quality
  
  This course offers an accessible and detailed overview of shopping campaign layout and administration process. With a wealth of experience running campaigns in over 35 countries, from North America and Europe to APAC and Australia, Duane brings real hands-on knowledge. It helps students understand how to set up a campaign from scratch and manage one effectively and sustain it during unforeseen errors.
• Campaign Structure:
  How to create & configure a shopping campaign
  Guides on Performance and tweaks where needed.
• Management and Maintenance:
  How to deal with long-term campaigns and how you can maintain Performance.
  Duane shares tools & processes to manage a campaign that isn’t working as planned.
• Practical Insights:
  The systems and methods to keep a winning state of mind intact in an incredibly combative, ever-changing world.
  Different types of Google features and how you can use them to stay ahead
• Resources and Tools
  Resource Sourcing and templates for Campaign Management
  Insights on the state of brand and retail around the world.
• TOPICS COVERED:
  Campaign Settings
  Campaign Structure
  Bid Strategies
  Negative Keywords & Search Term Report
  Shopping Feed (A/B) Testing
  Shopping Remarketing: Standard & Dynamic
  Scaling Shopping Like You Own The Space
  Channel Strategy
  Smart Shopping Campaigns
  Shopping Seasonal Products
  Shopping During Black Friday & Major Buying Holidays
  Shopping for High-End Brands or Small Budgets
  Promotions & Price Drops
  Now Available: Performance Max
  The difference between Smart Shopping Campaigns and the new Performance Max
  Transitioning your Shopping Campaign knowledge into Performance Max
  How to build your first Performance Max campaign
  Campaign Reporting, the ins and outs of understanding PMax
  Best practices and tips on ad creative, audience signals, and hidden settings
• What is in include:
  A collection of 14 videos (approximately 1 hour and 40 minutes of content) for Shopping Campaign Structure and Management
  Now Available: A collection of 5 new videos (roughly an hour of content) covering Performance Max
  Shopping Campaign Structure and Management Slide Deck
  Now Available: Performance Max Slide Deck

  Who should take this course?

  Anyone in the e-commerce and direct-to-consumer marketing space, from beginners to the more seasoned marketers, will get much value from this course.

• Ecom marketers
  It is for the people working in e-commerce and must master how to build & manage shopping campaigns that drive revenue and profit!
• DTC marketers, professionals, and business owners
  They are in direct-to-consumer marketing, where shopping campaigns are key to reaching customers.
• Advanced shopping advertisers:
  No matter if you are brand new to shopping ads or have years of experience, the course provides advanced strategies and brings your campaign management arsenal up to a level.
• People looking for in-depth knowledge
  Those who feel that existing free communities are not informative or welcoming and are looking for a more reputable and in-depth resource.

  FAQs

• Who is Duane?
  Duane is the founder and Chief Strategy Officer at Take Some Risk. Simultaneously, he is an international business consultant. Duane last left Toronto in 2011, and after broadening his horizons globally, he worked as head of digital at Telstra in Australia, Telstra before setting up shop in London, where he helped brands across Europe. He’s worked with top brands such as ASOS, Birdies, Pela Case, and Gift Card Mall/Pro Flowers for five years. Now residing in Canada, he helps e-commerce and DTC brands grow through PPC marketing, data & conversion rate optimization (CRO). With international experience and a heart for people, Duane soon became one of the top specialists in International Marketing and Advertising campaign management.
• How hard is this material?
  People are looking to level up their skills and improve what they do in e-commerce/ DTC marketing. This course makes knownages approachable and avoids too much jargon in the field so that everyone can make sense. Suppose you love Google shopping & PMax and want to learn more or have them explained to you like a baby with noobs-too coached for your gentle complex. im links taste – this is where it’s at.
• Who is this product for?
  This course focuses on ecom & DTC marketers. This course has all found itself in these supposedly free communities that get out of control and need to be more welcoming. We have something to learn from you all, whether it is just one year of knowledge or having done shopping ads for the last eight years.
• How long do I have access to my content?
  Any class or course that you buy includes lifetime access to said materials plus extras. You will have access to all course content updates and bonuses.
• Do you cover Performance Max Campaigns now that Google Smart Shopping is gone?
  Absolutely! It may make a whole class devoted to it, but currently, it’s slotted under Shopping Campaigns on the Google platform.

  Conclusion

  The Shopping Campaign Structure and Management course is perfect for everyone who wants to improve or maintain successful shopping campaigns. Under the mentorship of industry expert Duane Brown and armed with vital, real-world tools, this course will not only enhance your campaign management capabilities but guarantee longevity in a competitive market that is constantly evolving.