
What is Leonardo AI?
Leonardo AI is a creative platform that uses artificial intelligence (AI) to support users in creating digital art products such as images, videos, illustrations, and even 3D textures. Designed with the goal of enhancing the creative experience, this tool is not only for professional designers but also suitable for beginners who want to try their hand in the field of digital art. What's special is that Leonardo AI does not completely replace humans but acts as an intelligent assistant, helping you save time, test new ideas, and improve product quality.
More specifically, Leonardo AI works based on text prompts or images that you provide. For example, you just need to type “A futuristic city in the clouds, cyberpunk style” or upload a simple sketch, the tool will automatically generate images or videos that match your requirements. This is a big step forward in combining technology and creativity, especially in the context of design and digital content becoming increasingly important to businesses.

Thanks to a huge collection of about 1.5 million original works and drawings from famous artists around the world, along with intelligent algorithms, Leonardo AI can analyze and combine visual elements to create the most realistic and vivid paintings.
With this ability, Leonardo AI is not only a design support tool but also a powerful assistant for art and creativity lovers. The tool also supports the creation of high-quality results, suitable for many styles from realistic to abstract, helping users connect and share inspiration with the global artist community.
The Leonardo AI development team includes prominent names in the technology and design industry. Led by CEO J.J. Fiasson, along with co-founders Jachin Bhasme and Chris Gillis.
Leonardo Interactive Pty Ltd, headquartered in Sydney, Australia, has successfully raised $31 million from investors, helping to expand its scale and improve product quality. Within a year, the platform has attracted more than 7 million users, creating more than 700 million quality images.
Outstanding features of Leonardo AI
What makes Leonardo AI special to make it stand out among a series of other AI tools? Below, I will analyze in detail 5 key features that any designer or SEO expert should know:
1. AI Art Generator – Create digital art in seconds
This is the “heart” of Leonardo AI, allowing you to create works such as illustrations, design concepts, or photorealistic images with just a few lines of text. You enter a suggestion like “A wooden house in the forest, cartoon style,” and the tool will analyze to create a vivid image. You can also customize the art style (photorealistic, cartoon, abstract) to suit your project.
2. AI Video Generation – Turn still images into vivid videos
Leonardo AI does not stop at images, it also has a Motion tool, which helps you create short 4-second videos from still images. You can upload images from your computer or use images created by Leonardo AI, then add dynamic effects. This is an ideal choice for ads, trailers, or social media content without the need for complex software like After Effects.
3. Phoenix – Breakthrough AI Model for Detailed Images

Phoenix is a proprietary AI model from Leonardo AI that is known for its ability to accurately follow suggested text. For example, if you type “A fairytale forest with sunlight filtering through the foliage, the word ‘Magic’ swirling,” Phoenix will generate a perfect match, including clear text. This is great for banner, logo, or poster design.
4. Transparent PNG Maker – Easy Transparent Background Images
With this feature, you can create a backgroundless PNG file in just a few seconds. For example, type in “A dog wearing a Christmas hat,” and you’ll get a transparent image ready to be added to any design. This is a great tool for projects like t-shirts, banners, or website graphics.
5. Flow State – Speed up your creative flow

Flow State is a new feature that helps you overcome creative block. Type in a basic idea like “A futuristic city,” and the tool will generate a bunch of different versions. You can choose the one you like and expand on it by clicking “More Like This.”
Compare Leonardo AI Account Plans
Leonardo AI offers four main account plans: Free, Essential, Premium and Ultimate, each tailored to different needs and budgets. Are you wondering which plan to choose to optimize your creative experience with Leonardo AI? The comparison table below will help you understand each plan's features and benefits, so you can make the most appropriate decision.
| Criteria | Free ($0/month) | Essential ($12/month) | Premium ($30/month) | Ultimate ($60/month) |
|---|---|---|---|---|
| Price | $0/month | $12/month | $30/month | $60/month |
| Fast Tokens | 150/day | 8,500/month | 25,000/month | 60,000/month |
| Token Bank | 150 tokens | 25,500 tokens | 75,000 tokens | 180,000 tokens |
| Creations Access | Public | Private | Private | Private |
| Presets | Yes | Yes | Yes | Yes |
| Quality Settings | Basic | Enhanced | Enhanced | Enhanced |
| Personal Collections | 1 collection | Unlimited | Unlimited | Unlimited |
| Personal AI Models | — | 10 models | 20 models | 50 models |
| Max Simultaneous Generations | — | 2 jobs | 3 jobs | 6 jobs |
| Max Generations Queue | — | — | 10 | 20 |
| Top-up Tokens | No | Yes | Yes | Yes |
| Unlimited Relaxed Image Generations | No | No | Unlimited | Unlimited |
| Unlimited Relaxed Video Generations | No | No | No | Unlimited |
How to use Leonardo AI effectively in 2025
To get the most out of Leonardo AI, here is a 4-step process I recommend you try:
- Sign up and get familiar with the interface: Go to leonardo.ai, create a free account or upgrade to a paid plan. Explore sections like Image Generation, Motion, and Canvas Editor.
- Write detailed prompts: For example, “An eagle flying over a snowy mountain, oil painting style.” Use Flow State to test out ideas.
- Tweak your product: Use Phoenix to add text, Upscaler to sharpen, or Transparent PNG Maker to create transparent images.
- Download and optimize for SEO: Name your file like “hinh-anh-leonardo-ai-dai-bang” and add alt text before uploading to your website.
Who should use Leonardo AI?
Leonardo AI is good for a variety of people:
- Designers: Quickly create concepts or textures for projects.
- Marketers: Produce visual content for advertising.
- Small businesses: Optimize creative costs and SEO.
- Newbies: Explore digital art without experience required.
FAQ about Leonardo AI at Imglory
- Do the images I create belong to me?
With a paid plan like Ultimate, you own the private copyright of the images. If you buy a shared plan, please confirm with Imglory about commercial usage rights. - What happens if you run out of tokens?
The Ultimate plan provides 60,000 Fast Tokens/month. When you run out of tokens, you can still create content via Relaxed Queue at a slower speed. - What if you haven't received your account yet?
Send your order code and payment screenshot to Imglory via Fanpage or Gmail for immediate support.
Conclusion
Leonardo AI is suitable for many audiences, from artists, designers, marketers, to beginners. Whether you need images for your website, videos for your ads, or just want to try your hand at digital art, this tool has you covered. Fast, affordable, and highly customizable, Leonardo AI is a great investment for any creative project.
With super-saving prices at Imglory– starting from only $25/month – are you ready to take your creativity to the next level? Try it today to experience the difference!








