Dave Gerhardt – The 10 Laws of Copywriting
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You could be selling your product without having to pick up the phone or getting on a Zoom call.
You could have sent that uncomfortable email to your kid’s teacher in two minutes — instead of sweating over it for two days.
Features
- Law #1 You must learn how people make decisions.
- Law #2 You must uncover the selfish benefit.
- Law #3 You must learn how to tell a great story.
- Law #4 You must write like you talk.
- Law #5 You must use your customer’s words, not yours.
- Law #6 You must write short, choppy copy.
- Law #7 You must be specific.
- Law #8 You must nail the headline.
- Law #9 You must back everything up with social proof.
- Law #10 You must address objections upfront.
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