Features
- PRELAUNCH
- -Why I am so bullish on it.
- -Initial results, how long we’ve been on it, etc.
- -Why marketers should start diversifying their spend onto it ASAP.
- -Understanding how users are using the platform and what makes it so different from other apps.
- CREATIVE
- -Breaking down our audience and creative testing process.
- -How we are using their ACO feature to rapidly test creative.
- -How to do research on the app to identify hot trends, hashtags, sounds, filters and more to incorporate.
- -Handling rapid creative fatigue and becoming a creative testing machine.
- -How to leverage the power of influencers with Spark Ads.
- SCALING
- -Our process for scaling up the budget profitably with proven winning creatives and audiences.
- -Switching from lowest cost to cost cap bidding to control CPA.
- -Having steady stream of new creative being tested to combat rapid fatigue.
