If your goal is to build a polished WordPress website that runs smoothly without touching a single line of code, Elegant Themes is absolutely worth considering. This is the company behind Divi, one of the most popular theme and visual builders in the world according to BuiltWith data. Beyond design, Elegant Themes also offers a powerful marketing plugin ecosystem that helps websites not only look great but also drive real conversions.
What Is Elegant Themes?
Elegant Themes – A globally trusted WordPress theme and builder ecosystem
Elegant Themes is a premium WordPress theme and plugin development company founded in 2008. With more than 16 years of growth, the brand is widely recognized for its flexible membership model. With just one license, users can build and manage an unlimited number of websites.
What Elegant Themes delivers to users:
- Divi Theme and Divi Builder ;A fully visual drag and drop website design solution with no coding required
- All in one membership :One subscription gives access to every theme and plugin for unlimited projects
- Built in marketing plugins :Bloom for email opt ins, Monarch for social sharing, and Divi Leads for A B testing
- Extra Theme: A specialized theme for blogs, magazines, and content heavy websites
- Divi Marketplace: A growing library of extensions, child themes, and layouts created by the community
- Divi AI :AI powered content, image, and code generation directly inside the builder
- Divi Cloud: Cloud based storage for layouts, templates, and design assets
- Divi Dash: A centralized dashboard to manage multiple WordPress websites
Who Is Behind Elegant Themes?
Elegant Themes was founded by Nick Roach in 2008. From the very beginning, Nick followed a clear philosophy: create WordPress themes that are beautiful, easy to use, and accessible to everyone from individuals to businesses.
Instead of selling themes one by one like the traditional approach, Nick introduced a membership model that allowed users to access all products at a reasonable cost. This strategy helped Elegant Themes grow from a small studio into one of the most trusted WordPress brands today, serving more than 974,000 customers worldwide.
Throughout this journey, the Elegant Themes team has continuously evolved its products, from launching Divi Builder in 2013 to integrating artificial intelligence into the website building workflow in recent years.
Key Features of the Elegant Themes Ecosystem
Elegant Themes is far more than a place to buy WordPress themes. It is a complete ecosystem designed for beginners, freelancers, agencies, and professional marketing teams. Below are the core features that deliver real world value.
Divi Theme and Visual Builder
Divi Theme combined with the Visual Builder delivers flexible design control
This is the heart of the entire Elegant Themes ecosystem.
- Edit directly on the frontend and see changes instantly
- No switching between backend editor and preview mode
- More than 40 modules for content, sales, and marketing
- Advanced customization for colors, fonts, spacing, animations, and effects
- Responsive controls for desktop, tablet, and mobile
Divi feels like working with a professional design tool, carefully optimized for WordPress.
Divi Quick Sites
A solution for building complete websites in a very short time.
- Industry specific starter site library
- Automatically generated business ready site structure
- AI generated content and images tailored to your niche
- Consistent design styles applied from the start
This feature is especially useful for freelancers and agencies that need fast deployment for demos, testing, or client delivery.
Theme Builder
Beyond individual pages, you can control the entire site structure.
- Custom headers and footers
- Templates for posts, archives, search results, and 404 pages
- Full WooCommerce page design using Divi modules
- Flexible display conditions for different content types
The Theme Builder turns Divi into a true WordPress framework.
Divi AI
An AI assistant designed specifically for website creation.
- Write headlines, sections, and landing page content
- Rewrite text based on tone and desired length
- Generate AI images that match website context
- Assist with CSS and JavaScript for advanced customization
- Automatically generate full websites by industry
Divi AI helps websites look real and complete from day one, eliminating boring placeholders.
Library of More Than 2,600 Ready Made Layouts
A massive design library covering nearly every website type.
- Layouts for business, agencies, ecommerce, blogs, and services
- Includes full pages and individual sections
- Consistent design that is easy to adapt to your brand
- Reusable across multiple projects
You can mix and match sections to create a unique layout identity.
Global Design System
Maintain consistency while saving editing time.
- Global styles for colors, fonts, and spacing
- Global presets for buttons, headings, and modules
- Edit once and update the entire website
Divi Cloud
Store and reuse design assets in the cloud.
- Save layouts, templates, presets, and code snippets
- Share resources across multiple websites
- Ideal for team collaboration and agencies
- No need for manual export and import
With Divi Pro, cloud storage capacity is significantly expanded.
Divi Marketplace
Divi Marketplace – Expanding Divi power through the community
An open ecosystem built by the community.
- Advanced modules, child themes, and layout packs
- Extend Divi based on real world needs
- Divi Pro users receive credits to purchase extensions
Built In Marketing Tools
No need to install additional plugins.
- Divi Leads for native A B testing
- Bloom for email opt in forms with smart triggers
- Monarch for social sharing and follow buttons
Divi Dash
Manage multiple websites from one dashboard.
- Monitor website status
- Bulk update themes and plugins
- One click login access
- Clear permission management for teams and clients
Extra Theme
An optimized solution for content driven and magazine style websites.
- Category Builder for custom category layouts
- Built in rating and review system
- Ideal for large blogs, news sites, and affiliate projects
Performance and Code Quality
Elegant Themes continuously improves speed and efficiency.
- Dynamic CSS and lazy loading
- Reduced loading of unnecessary resources
- Excellent compatibility with caching plugins and CDN
- Divi 5.0 focuses heavily on a new architecture and performance improvements
When configured correctly, Divi powered websites can achieve impressive PageSpeed scores.
Elegant Themes Pricing
| Plan | Price | Billing | Best For | Features & Benefits |
| Divi | $7.42 / month
($89 / year) |
Annual | Website owners, freelancers, WordPress professionals | • Divi Theme & Builder (all features included)
• Divi Quick Sites • 300+ pre-built website packs • Unlimited website usage • Divi Dash – manage unlimited sites • 24/7 premium support • Includes Extra, Bloom & Monarch • Risk-free guarantee |
| Divi Pro ⭐ Save 69% | $23.08 / month
($277 / year)
|
Annual | Web professionals & agencies building sites at scale | • Everything in the Divi plan
• Divi AI: unlimited layout, text, image & code generation • AI Website Builder • Divi Cloud – unlimited cloud storage • Divi VIP – 24/7 priority support (30 min or less response) • 10% off the Divi Marketplace • Divi Teams – invite 4 team members • $50 Divi Marketplace credit • DonDivi collection ($170 worth of Divi extensions) • Includes Extra, Bloom & Monarch • Risk-free guarantee |
Beginner’s Guide to Using Elegant Themes (Divi Theme)
Step 1: Prepare a Complete WordPress Website
Before working with the Divi Theme, you need a fully set up WordPress website with a registered domain and hosting. Today, most hosting providers support automatic WordPress installation in just a few minutes, even for users with no technical background.
Step 2: Purchase a License and Download Divi Theme
Visit the official Elegant Themes website and choose a Divi membership plan, either annual or lifetime. After completing the payment, download the Divi .zip file to your computer to prepare for installation.
Step 3: Install and Activate Divi on WordPress
In your WordPress dashboard, go to Appearance → Themes → Add New → Upload Theme, select the Divi file you downloaded, and install it. Once the installation is complete, click Activate to start using the Divi Theme.
Step 4: Create a New Page with Divi Builder
Navigate to Pages → Add New, enter a page title, then click Use Divi Builder. Divi will replace the default editor with its powerful visual page builder interface.
Step 5: Use Prebuilt Layouts to Save Time
If you are new to Divi, choose Browse Layouts to use ready made designs. Divi offers hundreds of professional, fully responsive layouts that allow you to build a website quickly while maintaining a polished look.
Step 6: Understand the Divi Builder Structure
Divi works with a clear structure of Section → Row → Module. Modules include elements such as text, images, buttons, call to action blocks, contact forms, and videos. Understanding this structure makes it much easier to customize and expand your layout.
Step 7: Edit Content and Design Visually
Simply click on any module to change its content, fonts, colors, sizes, spacing, or alignment. All changes appear instantly on the live page preview, with no coding required.
Step 8: Optimize Display for Mobile Devices
Divi allows you to customize layouts separately for desktop, tablet, and mobile. This ensures your website looks great on all devices and remains SEO friendly with an improved user experience.
Step 9: Save, Publish, and Reuse Layouts
After finishing your design, click Save Draft or Publish. Divi also lets you save layouts, sections, or modules for reuse on other pages, saving significant time on future projects.
Where to Buy Elegant Themes at a Good and Reliable Price
Elegant Themes pricing table – Official Divi membership comparison
Buying directly from Elegant Themes can be quite expensive for freelancers, beginners, or small agencies. For this reason, many users choose a more cost effective option by purchasing through Imglory, a well known platform for sharing digital tools and resources within the SEO and web design community.
At Imglory, you can still use Elegant Themes at a significantly lower cost, meeting real world website building needs without requiring a large upfront investment.
Why Buy Elegant Themes from Imglory?
Based on the experience of many users, these are the main reasons Imglory is often chosen:
- Affordable pricing suitable for freelancers, individuals, and small teams
- Fast and simple purchasing process
- Support available when issues arise during use
- Access to all essential Divi features
- Ideal for satellite sites, project testing, or client websites
- Budget friendly while still delivering effective results
If you are not ready to invest a large amount upfront, purchasing Elegant Themes via Imglory is a very practical solution.
How to Buy Elegant Themes from Imglory
The purchasing process is straightforward, even for beginners:
- Visit the Imglory website
- Search for Elegant Themes or Divi Theme
- Select the plan that fits your needs
- Log in or create an account
- Complete payment following the instructions
- Receive usage details and support from the system
With just a few steps, you can start building websites with Divi without worrying too much about cost.
Pros and Cons of Elegant Themes Based on Real Experience
No tool is perfect, and Elegant Themes is no exception. The key is understanding its strengths, limitations, and how to use it properly. Below are insights gathered from real world Divi usage.
Key Advantages of Elegant Themes
- Powerful visual page builder
Divi Builder allows true drag and drop editing directly on the live page. For users with no coding knowledge, building websites becomes extremely accessible. Even for those who know HTML or CSS, Divi saves a great deal of development time. - Deep customization options
You can control fonts, colors, spacing, effects, and device specific display settings. Everything is built in, without needing additional plugins. - One license for multiple websites
With a single Elegant Themes account, you can deploy Divi across many projects. This is especially beneficial for freelancers and small agencies. - Bloom and Monarch included for marketing
Bloom helps collect email subscribers, while Monarch supports social sharing. These plugins cover basic marketing needs and reduce the number of extra plugins required. - Rich layout library for fast deployment
Hundreds of ready made layouts let you launch websites quickly. You only need to adjust content and brand colors. - Large community and extensive documentation
When issues arise, it is easy to find tutorials, videos, and discussions from the global Divi community.
Points to Consider
- Beginners may feel overwhelmed
Divi is powerful, but its extensive settings can be intimidating at first. New users should start with simple designs. - Overusing effects can slow down websites
Excessive animations and visual effects may impact loading speed, especially on mobile devices. - Some default layouts feel conservative
A few templates may not fully match modern design trends, but they are easy to customize. - Additional optimization may be required
Using caching, image optimization, and quality hosting will help Divi websites perform at their best.
Understanding both strengths and limitations helps you use Elegant Themes effectively and set realistic expectations.
Who Should Use Elegant Themes?
- WordPress beginners who want a good looking website quickly
- Freelance web designers needing a flexible tool
- Small agencies building websites for clients
- Bloggers and marketers creating their own landing pages
- Online shop owners who want easy layout customization
- Serious website builders with long term goals
FAQs
- What is Elegant Themes?
It is a premium WordPress theme and plugin provider, best known for Divi Theme and Divi Builder, which enable visual drag and drop website creation. - Is Divi suitable for beginners?
Yes. Divi is beginner friendly thanks to its prebuilt layouts, though new users should learn step by step to avoid over customization. - Is Elegant Themes free?
No. There is no full free version. Users must purchase a membership to access Divi and its included plugins. - Does Divi affect website speed?
When used and optimized properly, Divi websites can achieve good speed performance and remain SEO friendly. - Who should choose Elegant Themes?
Freelancers, small agencies, bloggers, and marketers who want full control over website design without coding.
Conclusion
Elegant Themes is not just a WordPress theme, but a complete ecosystem that helps you build websites faster, more beautifully, and with greater control.
For those looking to optimize costs while still leveraging the full power of Divi, purchasing Elegant Themes through Imglory is a solution worth considering. Choosing the right tools from the beginning makes website building easier and more sustainable in the long run.
Learn more at: https://www.elegantthemes.com/


