Experiential Marketing in Action + OTOs

Are your clients looking for fresh marketing strategies that make their brand stand out? Teach them the power of “Experiential Marketing” – a unique approach that not only attracts attention but makes their brand impossible to ignore. Instead of simply telling people about a product or service, Experiential Marketing invites them to engage directly with it, from pop-up shops to interactive online events. Our “Experiential Marketing in Action” course provides all the resources you need to teach this innovative strategy and quickly create a custom program that sets you apart as a marketing expert in just a weekend.

What is Experiential Marketing in Action?

“Experiential Marketing in Action” is a dynamic course designed to empower business coaches, consultants, and educators with the skills to teach clients how to implement innovative marketing strategies. This course focuses on creating immersive brand experiences that engage customers on a deeper level, encouraging them to interact with products or services firsthand.

Participants will learn how to organize pop-up shops, interactive workshops, virtual tours, and social media contests that foster memorable and emotional connections with audiences. By using budget-friendly strategies suitable for any business size, this course equips instructors with customizable materials to quickly establish their own signature program, positioning them as experts in the rapidly evolving marketing landscape.

Experiential Marketing in Action Features:

FE – Experiential Marketing in Action – $97

In the “Experiential Marketing in Action” course, students will embark on a comprehensive journey to master innovative marketing strategies. The course begins with an energizing introduction that motivates students to set clear business goals and understand the power of experiential marketing.

• Module 1 defines experiential marketing and highlights its benefits, guiding students to identify the most promising aspects for their businesses.
• Module 2 focuses on refining target audiences, teaching students to gather insights and create detailed personas.
• Module 3 emphasizes developing unique concepts aligned with brand values, encouraging brainstorming of engaging activities.
• Module 4 explores creating immersive experiences by engaging all five senses.
• Module 5 introduces technology integration to enhance campaigns, while Module 6 guides students through selecting and implementing their first campaign with effective promotional strategies.
• Finally, Module 7 focuses on measuring results, and Module 8 helps students plan their next priorities and stay updated in the marketing landscape. This course equips participants with actionable skills to create memorable marketing experiences that resonate with their audiences.

OTO1 – Experiential Marketing in Action – Course Quizzes – $19

This upgrade includes engaging quizzes for each module, designed to reinforce learning and assess your students’ understanding of key concepts. These quizzes can be easily integrated into popular online course platforms like Teachable and Podia, allowing you to test knowledge seamlessly.

Simply create a quiz unit, upload your questions and answers, and mark the correct options. Additionally, you can enhance interaction during live training sessions by using these quizzes for discussions. For WordPress users, plugins like Thrive Quiz Builder provide an effective solution to set up quizzes and direct participants to relevant content. These tools ensure that your students stay engaged while solidifying their grasp on experiential marketing strategies, making the learning experience dynamic and interactive.

OTO2 – Overcome Challenges in Experiential Marketing Workshop – $27

To enhance your workshop experience, we provide comprehensive resources to ensure a smooth session focused on overcoming challenges in experiential marketing.

• Facilitator Instructions: Detailed guidelines are included for each part of the session, allowing you to navigate the workshop effortlessly (available in Word format).
• Slides: You’ll receive a visually engaging slide deck for both Canva and PowerPoint. These slides serve as speaking points to guide your presentation and facilitate discussion.
• Challenges: Facilitator Version: This document outlines five common challenges in experiential marketing, complete with hypothetical examples to spark conversation. It also includes suggested answers to assist students seeking additional insights (available in Word format).
• Student Workbook: Each participant will receive a workbook (in Canva and Word) where they can jot down their thoughts, ideas, and reflections throughout the workshop, fostering active engagement and personal insight.

Experiential Marketing in Action – Course Materials

With the Experiential Marketing in Action course, you gain access to an extensive collection of brandable, customizable materials designed to help you teach and sell effectively:

Student Materials

• Course Book (Student Guide) (8,068 words, 72 pages): Comprehensive content and activity instructions for self-study or workshops.
• Action Guide (37 pages): Encourages students to implement what they learn, leading to satisfied customers.
• Worksheets:
  • Identify Experiential Marketing (11 pages): Practice identifying marketing campaigns.
  • Psychographic Data Collection Template (8 pages): Organizes audience information.
  • Identify Multisensory Experiences (11 pages): Identifies senses targeted by tactics.
  • Campaign Content Worksheet (9 pages): Helps outline the first campaign.
• Experiential Marketing Campaign Planner: A spreadsheet for tracking campaign details.
• Summary Cheat Sheet (3,007 words, 28 pages): Quick reference for students.
• Graphics (39): Visual aids used in the Course Book and slideshow.
• Canva Templates (5): Customizable templates for branding.
• Course Overview Infographic: Visual outline of modules.
• Course Roadmap: Visual representation of the student journey.

Instructor Materials

• Slideshow (185 slides): Ready-made presentation for various formats.
• Speaker Notes: Full script and instructions.
• Evaluation Form: Feedback tool for course improvement.
• Email Templates: Five customizable emails for course delivery.
• Implementation Guide: Tips on selecting delivery methods and ensuring quality.

Lead Generation Materials

• Lead Magnet: A 14-page guide with 10 experiential marketing ideas to grow your email list.
• Follow-up Emails: Five emails designed to convert leads into customers.

Bonus Content

• Blog Posts: Five pre-written posts to create buzz around your course.
• Social Media Posts & Images: Twenty tips for effective sharing.

Sales Page Copy

• Sales Page Copy Template: Customizable text for landing pages designed to increase conversions.

These resources offer a complete package for effectively delivering an engaging and impactful course on experiential marketing.

Pros

1. Hands-On Learning:
   Students engage deeply with the material through practical, step-by-step activities, enhancing understanding and retention.
2. Immediate Application:
   Learners can apply concepts in real-time, allowing them to see quick results in their businesses, which boosts motivation and satisfaction.
3. Fully Customizable:
   The course materials are easily adaptable, enabling instructors to align the content with their brand and tailor it to meet specific client needs.
4. Flexible Use:
   Suitable for various formats, including online courses, webinars, live workshops, or one-on-one coaching, providing versatility in delivery.

Cons

• Time-Intensive:
  Practical activities may require more time to implement, potentially extending the course duration.

Who Should Use Experiential Marketing in Action?

• Course Creators: Those looking to add a valuable income stream by offering standalone products, integrating it into a larger package, or using it in a sales funnel.
• Trainers and Coaches: Professionals who want to provide practical, actionable training that enables students to apply concepts directly to their businesses.
• Business Owners: Entrepreneurs aiming to deepen client relationships by delivering impactful training that fosters loyalty and repeat business.
• Content Creators: Individuals seeking ready-to-use materials to streamline course development, saving time and effort while maximizing profitability.
• Membership Site Managers: Those wanting to enhance the value of their membership offerings with engaging, customizable training content that keeps members coming back for more.

Experiential Marketing in Action – Conclusion

Ready to transform your marketing approach? By group buying Experiential Marketing in Action at Imglory, you’ll receive the rights to customize and brand the content as you wish, allowing you to adapt it to your unique audience. Benefit from over 30 years of instructional design expertise, ensuring you can deliver the course confidently and effectively.

Don’t miss out on this opportunity to enhance your offerings and provide your clients with invaluable skills in experiential marketing.

Click the add to cart button below to secure your license and elevate your business today!