What will you get
FE – Google Ads and Facebook Ads from Scratch – $45
- Introduction
- Presentation
- Influences
- What will we do during the course?
- Digital Marketing
- What is digital marketing?
- Channels and main platforms
- Objectives, metrics and measurement in digital marketing
- Designing our marketing plan
- Identify your client and potential market
- What platforms are more related to my business?
- Competitive environment
- Google Ads
- Introduction to Google Ads
- First Steps in Google Ads
- Search campaigns I
- Search campaigns II
- Google Display Network
- Youtube – Video campaigns
- Other Google Ads products
- Facebook & Instagram Ads
- Introduction to Facebook and Instagram
- First steps: Facebook Business Manager, Facebook page and advertiser account
- Campaign Structure and Objectives on Facebook and Instagram Ads
- Targeting and Hearings I
- Targeting and Hearings II
- Ad Formats I
- Ad Formats II
- Result tracking and optimization of Facebook and Instagram campaigns
- Additional tools and resources in Facebook Ads
- Final project
- Google Ads and Facebook Ads from scratch