[Group buy] Blair Enns – Pricing Creativity

Features

• Principles: Understand These
  -Introduction: What Price for a Logo?
  -Price Like a Marketer
  -Inputs, Outputs, or Value: What Are You Selling?
  -The Many Ways in Which You Deliver Value
• Rules: Live by These
  -Price the Client, Not the Job
  -Anchor High
  -Say a Price Before You Show a Price
  -Master the Value Conversation
  -Offer Options
  Limit Unpaid Proposals to One Page
• Tips: Use These in Specific Situations
  Constructing Your Proposals:
  -Crafting High-Priced Options
  -Framing Low-Priced Options
  -Make the Margin in the Middle
  Pricing Models:
  -Do Retainers Right
  -Lease Instead of Sell
  -Sprints, Points, Tips, Pay What You Like, and More Alternative Pricing Models
  -Negotiating:
  -Sell Risk Reduction
  -Nudge, Nudge; Wink, Wink
  -Never Discount (But When You Do, Do it Right)
  -Alternatives to Cutting Price
  -Remove Pricing From the Front Lines
  -Negotiate Like a Pro
  The Next Level:
  -Begin to Untether From Time
  -The Last Obstacle is You