Blair Enns – Pricing Creativity

Original price was: $320.00.Current price is: $15.00.

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Principles: Understand These
-Introduction: What Price for a Logo?
-Price Like a Marketer
-Inputs, Outputs, or Value: What Are You Selling?
-The Many Ways in Which You Deliver Value
Rules: Live by These
-Price the Client, Not the Job
-Anchor High
-Say a Price Before You Show a Price
-Master the Value Conversation
-Offer Options
Limit Unpaid Proposals to One Page
Tips: Use These in Specific Situations
Constructing Your Proposals:
-Crafting High-Priced Options
-Framing Low-Priced Options
-Make the Margin in the Middle
Pricing Models:
-Do Retainers Right
-Lease Instead of Sell
-Sprints, Points, Tips, Pay What You Like, and More Alternative Pricing Models
-Negotiating:
-Sell Risk Reduction
-Nudge, Nudge; Wink, Wink
-Never Discount (But When You Do, Do it Right)
-Alternatives to Cutting Price
-Remove Pricing From the Front Lines
-Negotiate Like a Pro
The Next Level:
-Begin to Untether From Time
-The Last Obstacle is You