Digital MarketingLab – Mike Cooch – LinkedIn Advertising Bootcamp

Discover The Ad Platform EVERY B2B Marketer
Should Be Using to fill their sales pipeline…

What will you get

• 1# How to laser target your perfect prospects on the LinkedIn Ad Platform
• Don’t waste a dime on ads to the wrong person!
• Laser target your exact ideal prospect based on location, gender, age, industry, job title, universities attended, LinkedIn
• groups their in, company they work at, and more!
• How to expand your audience the right away…and avoid the audience expansion options that will cost you way too much for too little return!.
• How to combine the various ad targeting functions on LinkedIn to cut as much waste from your campaigns as possible.
• 2# How to Execute our ‘Prime the Pump’ strategy to lower your ad costs by 50%
• a step-by-step process
• I’ll show you exactly how we ‘Prime the Pump’ on LinkedIn to cut costs by as much as 50% and make sure our content is resonating with our audience
• How to minimize budget invested until you know you have a winner to run with
• The most important factor we’ve found in dramatically lowering the cost of our ‘Awareness’ campaigns so we can be in front of more prospects every day.
• 3# How To Set Up A Complete Marketing Funnel Within LinkedIn
• Pull Your Prospects Through Each Step Of The Funnel
• How to use content and direct response ads as a team to pull interested prospects through a step-by-step funnel
• The critical multi-step process you must take before making a direct offer to a prospect
• How to incorporate Facebook and your other audience lists into your LinkedIn ad campaign strategy for best (and cheapest!) results.
• 4 # Live training With Mike Cooch & Team
• i won’t leave you hanging!
• You’ll have questions…we’ll do a live training so I can answer them
• I’ll walk through everything live to make sure all critical topics are covered completely.

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