Teachable – Social Marketing Mastery

Features

• Initiation
  Your Ticket to the SMM Collaborative Classroom on #Slack (1:27)
  My Story as a Digital Marketing Manager (My Knowledge is Your Knowledge) (1:57)
  Case Study — My Facebook Stats (9:02)
  What You’ll Get From The Program (2:53)
  Class Is Commencing, Do This First! (3:36)
• The Correct Setup
  Creating Your Social Page (4:12)
  Setting Up Your Ads Account (4:42)
  Creating & Installing Your Facebook Pixel (4:47)
  How To Properly Optimise Your Pixel For Conversions (5:06)
  Create & Connect Instagram Business Profile (2:16)
  Do Not Outsource To Freelancers! (3:04)
• The Golden Rules of Facebook & Instagram Marketing
  Truly Understanding Facebook & Instagram Ads (3:19)
  The Facebook Advertising Structure (3:32)
  Machine Learning Algorithm (3:49)
  How To Use The Facebook Ad Structure (Example) (10:41)
  Correctly Aligning Your Goals With Ad Types (9:46)
• The Perfect Ad
  The Anatomy of a Winning Facebook Ad (14:09)
  Smart “Creative Optimisation” — Easy Way To Optimise For Platform & Product (7:24)
  The Most Effective Facebook Ad Type (7:58)
  Setting Up the Most Effective Facebook Ad Type & Best Practices (13:43)
  BONUS: Winning Ad Design Template & Full Tutorial (10:06)
• Writing Ad Copy That Sells
  The Fundamental Rules To Golden Ad Copy (8:43)
  One Copy Change To Increase Conversions (11:17)
  Micro VS Macro — Always Keep This In Mind (3:22)
  Avoid This Common Ad Copy Mistake… (6:49)
  How To Write An Effective Headline (6:52)
  The Holy Grail, Call To Action (CTA) (5:57)
• The Secret Weapon – Ad Psychology
  Why Psychology Makes or Breaks An Ad (6:06)
  Social Proof (3:38)
  Super Effective & Easy Social Proofing Hack (7:08)
  Pricing (5:03)
  Loss Aversion & Endowment (3:33)
  Priming (6:08)
  Tone of Ads (6:50)
• Ad Targeting Secrets
  Identify Your Primary Audience (The 3-Step Process) (7:33)
  Flex Targeting & Interests on Cold Audiences (14:11)
  Building Your Targeting with Audience Insights Tool (9:10)
  Mobile First Approach (6:49)
• Advanced Retargeting & Evergreen Campaigns
  Time-Lapse & Evergreen Retargeting (13:28)
  Hyper-Specific Retargeting (8:00)
  Cart Abandonment Retargeting (7:57)
  The Burn Pixel (6:30)
• Supercharge Your Facebook Pixel to Sell
  How To Correctly Build Your Assets & Audiences (4:16)
  1 , 2 Knock Out Punch Strategy (2:39)
  Build A Goldmine with Pageview Campaigns (7:37)
  Leverage Your Goldmine & Custom Audiences (6:25)
  How To Fast Track Your Pixel with Video (10:44)
  Conversions & Setting Up LLA Audiences (12:12)
• Facebook CBO & Successfully Scaling Campaigns
  Facebook Campaign Budget Optimisation (CBO) (11:07)
  How to Leverage CBO Properly — $20 Cut and Filter Method (7:38)
  Bidding Adjustments & Hedging Techniques (5:00)
  Advanced Manual Bidding & Bid Cap Strategies (9:22)
  Ad Spend Optimisation & Advanced CBO Scaling (10:21)
• Ad & Product Testing
  The $5 Product Test Method Dead? — The new Facebook CBO Product Test Method (7:00)
  CBO Product Research & Test Strategy in Detail (13:50)
  A/B Split & Multivariate Testing (3:43)
  Best Practice: The A/B Split & Multivariate Testing (New Method) (10:19)
  How To 100% Automate Your Ad Tests (4:43)
• Instagram Ads
  Are Instagram Ads Right for You? (6:22)
  Instagram Ad Formats — Which To Use? (7:29)
  Instagram Stories Done Right (5:43)
  Instagram Story Ad Creative Hack (7:58)
  How To Best Optimize Your Instagram Ads (7:22)
• BONUS VIDEOS (Updated 2020)
  Getting Sales with Snapchat Ads 101 (20:55)
  How To Save Time by Getting Facebook Ads on Autopilot (11:05)
• Bonuses & Resources
  Ticket to MASTERY Classroom
  Perfect Ad Checklist
  Ad Stacking Cheat Sheet
  Winning Ad Template
  Facebook Funnel Cheat Sheet
  List of Resources
  Manual Bidding & Scaling Guide