The Traffic Engine + OTOs

What you will get

FE – The Traffic Engine

• Bonus: Module 0 — The 30,000′ View of The Traffic Engine
• Core Module 1 : Friday, Understanding Current Reality
• Core Module 2 : Friday, Paid Traffic Principles
• Q&A Call #1
• Bonus Module : Audience and Offer Masterclass
• Core Module 3 : Getting Started with Google Ads (Search) — Creating a Campaign
• Core Module 4 : Google Ads (Search) — Metrics and Performance
• Q&A Call #2
• Core Module 5 : Getting Started With Facebook (Prospecting) — Creating a Campaign
• Core Module 6 : Facebook — Metrics and Performance
• Bonus: Module 6.5 — Facebook Offer and Messaging Testing Framework
• Q&A Call #3
• Core Module 7 : Retargeting — Google Display Network + Facebook
• Core Module 8 : Ongoing Optimization and Scale
• Q&A Call #4

OTO1 – The Traffic Engine OTO1

• Day 1: Will it Make the Boat Go Faster?
• Day 2: Three Types of Traffic [Framework Before Work] — The First Traffic Pyramid
• Day 3: Just Say No to “Media Buying” [Traffic Is Part of the Funnel]
• Day 4: Quality, Then Quantity [At First, Do Less, Better — “Scaling” Is Not the Answer]
• Day 5: Ads Should Provide Standalone Value — Especially Facebook
• Day 6: Know Your Numbers
• Day 7: The Traffic Funnel [The Second Pyramid]
• Day 8: Work Backwards
• Day 9: Leverage Your Strengths / Match Your Content
• Day 10: Give the Platforms What They Want

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