Your customer is standing in line, scrolling on their phone, looking for a quick recommendation or solution. They type a search, and within seconds, they’re connected to the answer that meets their need right then and there. This isn’t just a coincidence; it’s an opportunity—a fleeting, golden moment called a “micro-moment.” In today’s fast-paced world, where consumers crave instant answers, micro-moment marketing has emerged as a strategy that allows businesses to be right where their customers need them, providing relevant, timely solutions that drive real connections and action.
What is Micro-Moment Marketing course?
The Micro-Moment Marketing course is designed to empower small business owners and marketers to capture “micro-moments”—those brief, decision-making windows when consumers actively seek quick answers. In these moments, customers turn to their devices to search for solutions, and businesses that can respond with relevant, real-time information have a unique chance to connect effectively.
This course is fully brandable and customizable, allowing instructors to tailor it to their specific audience. It includes comprehensive materials such as:
- Course Book and Cheat Sheet
- Action Guide, Worksheets, and Campaign Planner
- Slideshow with Speaking Notes
- Lead Generation Sales Funnel Content
Micro-Moment Marketing Features:
FE – Micro-Moment Marketing – $97
The Micro-Moment Marketing course is structured into several engaging modules, each designed to guide students through the essentials of capturing and leveraging micro-moments effectively. Here’s a breakdown of what students will learn in each module:
PLR Course Introduction
Kick off the course with an energizing overview that sets the stage for success. This introduction motivates students to jump right in, encouraging them to set their course goals while highlighting the transformative power of micro-moment marketing.
Module 1: Use Moments of Truth to Define Your Customers’ Journey
In this module, students will delve into understanding their potential customers better by mapping out the customer journey. They will identify significant touchpoints—referred to as moments of truth—such as making a purchase or receiving customer support.
- Activities:
- Analyze customer interactions and touchpoints.
- Create a visual map of the customer journey.
Module 2: Identify the Micro-Moments Inside the Moments of Truth
This module focuses on pinpointing specific micro-moments within the broader moments of truth framework. Students will learn to utilize tools that enable real-time tracking of customer needs, allowing them to respond promptly.
- Lesson 1: Refine Your Customer Journey Using Micro-Moments
- Lesson 2: Identify Micro-Moments in Real Time
Module 3: Create Micro-Moment Messages
In Module 3, students will discover how to craft tailored content that directly addresses the immediate needs of both existing and potential customers during micro-moments.
- Lesson 1: Effective Content for Micro-Moments
- Lesson 2: Develop Targeted Content for Customer Micro-Moments
Module 4: Leverage Micro-Moments through Marketing
This module teaches students how to implement mobile-first design principles, optimize their content for search engines, and engage customers on social media during critical micro-moments.
- Lesson 1: Mobile Optimization
- Lesson 2: Optimize Content for Search Engines
- Lesson 3: Social Media Tactics
Module 5: Ensure Micro-Moments’ Success
In Module 5, students will learn to cultivate a business culture that prioritizes customer needs while addressing common challenges to effectively implement their micro-moment strategies.
- Activities:
- Develop strategies to enhance customer engagement.
- Address potential hurdles in execution.
Module 6: Implement Your Micro-Moments Strategy
This module brings together all previous lessons, guiding students to create a comprehensive strategy that aligns with their business goals and customer needs, while also helping them select suitable metrics to gauge their success.
- Lesson 1: Create Your Plan
- Lesson 2: Measure Your Success
Module 7: Next Steps
In the final module, students will learn to stay informed about changing consumer behaviors and plan future strategies, ensuring they continue to achieve and exceed their course objectives.
OTO1 – Micro-Moment Marketing – Course Quizzes – $19
These tests are simple to incorporate into your online learning environment to assess students’ understanding. In a live session, you may also use each one separately to spark conversation and involvement.
The majority of excellent course platforms, such as Teachable and Podia, allow basic quiz questions to be added to their premium programs. Simply submit the questions and answers, add a quiz unit, and mark which answers are right. Even better, you can use a WordPress plugin, such as Thrive Quiz Builder, to create your quiz and direct users to the appropriate page.
OTO2 – Micro-Moment Mini-Lab: Skill Practice Workshop – $27
In the Micro-Moment Mini-Lab, you will receive the following: In order to facilitate the session, we have included:
- Comprehensive guidelines for every aspect of the session are provided by the facilitator. (words)
- When you host the session live, you can utilise the slides as your speaking points. Both in PowerPoint and Canva
- Various situations The facilitator version consists of three made-up companies, each of which has four fictitious clients at various stages of their customer journey. This facilitator version includes suggested responses in case your students require more direction. (words)
- Your students can record their ideas, thoughts, and reflections as they move through the session in the student workbook. (In Word and Canva).