Molly Pittman – Smart Paid Traffic

Smart Paid Traffic Introduction

Smart Paid Traffic
Smart Paid Traffic is a 12-week online program tailored by Molly Pittman for media buyers looking to enhance their ability in Ad Campaign management and optimization, especially in the changing landscape due to iOS 14 and other factors. It is the course which you can find updated on how to learn ,strategy ,so it helps you a lot in developing business in technology modernization.

Molly Pittman is one of the most prominent digital marketing and media buying experts on a global scale. She used to work as a Barista in Kentucky before getting started online. Soon, however, she turned her life around and began to enjoy massive careers in digital marketing.
To date, Molly Pittman has guided thousands of marketers in improving their advertising campaigns and growing their careers with $100 million in advertising spends and directed thousands of marketers in improving marketing campaigns. She implemented a transportation system with 9 steps, grew her company 4 times and helped her become a Vice President.
Molly Pittman embarked on her teaching career in 2020, when she was asked by Ezra Firestone to serve as the CEO of Smart Marketer. Train My Traffic Person (TMTP) saw her training over 1,000 students with detailed instructions and strategies to make them successful in the very challenging digital advertising world như Facebook with a new set of problems.
Now, Molly Pittman, an experienced and passionate educator, guides marketers to apply her proven traffic system in any industry or market.

What included in

Course structure

• UPDATED CURRICULUM
• 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the transportation landscape.
• 50 VIDEO TUTORIALS
• Detailed implementation guides to help you set up, deploy, and manage your campaign.
• RESOURCE LIBRARY
• Additional fill-in-the-blank exercises and templates to walk you through each module (plus resources I use every day).
• OVER-SHALLOW EXAMPLES
• See exactly how things are done before you try it yourself.
• RECORDED Q&A SESSIONS
• I answer questions from students in my most recent semester and give feedback on their assignments.
• WEEKLY ACTION ITEMS
• To help you stay accountable and reach your goals.
• YOU CHOOSE YOUR PACE
• Every media buyer is different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
• Course:
• Over 12 weeks, you’ll learn Molly’s 9-step traffic system for winning with paid traffic no matter what algorithm changes or platform updates are thrown at you. Each week combines strategy, implementation, and recorded Q&A to give you a clear path to success on your media buying journey!SESSION 1:
  SETTING A STRATEGY:
  MEETING DETAILS
  LIVE STRATEGY SESSION
• How to Think Like a Media Buyer
• Plan Your Traffic System
• Look Inside the E-commerce Traffic System
• Look Inside the Non-E-commerce Traffic System
• Look Inside the Local Traffic System
• Define Your Business Goals
• Resource Pool
• RESOURCES
• Traffic System Planning Worksheet
  SESSION 2:
  CREATE THE OFFER:
  MEETING DETAILS
  LIVE STRATEGY SESSION
  Formula Offered: Part 1
• Offer Formula: Part 2
• How to Build a High Converting Lead Magnet: Part 1
• How to Build a High Converting Lead Magnet: Part 2
• Funnel Flowchart #1: Lead Magnet to Core Offer
• Funnel Flowchart #2: Mini Class Funnel
• Funnel Flowchart #3: Webinar Flowchart
• Funnel Flowchart #4: Lead Magnet to Low Price Offer
• Funnel Flowchart #5: Lead Magnet to Sales Call
• Funnel Flowchart #6: Free Item/Service to Upsell
• Funnel Flowchart #7: Butter Chicken
• Funnel Flowchart #8: Presell Article
• Funnel Flowchart #9: % Off Store or Product
• Final Product Page: Part 1
• Final Product Page: Part 2
• Mini Site: Part 1
• Mini Site: Part 2
• High Converting Ecommerce Acquisition Funnel: Part 1
• The High-Converting Ecommerce Acquisition Funnel: Part 2
  SESSION 3:
  DEFINING WHO AND WHY:
  SESSION DETAILS
  LIVE STRATEGY SESSION
• What You Need to Know About Who
• Market-Centric vs. Product-Centric
• How Do I Find My Avatar?
• Get Into Your Avatar’s Mind
• Take a Sip
• Conversion Grid
• Answer These Questions
• Action Steps RESOURCES ⊕ Client Avatar
• Questionnaire
• Client Description
• Conversion Grid
• Hook Questionnaire
  SESSION 4:
  CAMPAIGN ASSET IDEAS:
  MEETING DETAILS
  LIVE STRATEGY MEETING
• Choose Your Copy Style
• Ad Multiplier Step 1
• Choose Your Creative Style
• Ad Multiplier Step 2
• Action Steps
• BONUS: How to Create Long-Form Ad Copy
• BONUS: Copywriting Training with Alex CattoniSESSION 5:
  MEETING DETAILS
  SESSION LIVE STRATEGY MEETING
• My Update on BOOM Objectives
• Copywriting Tips with Molly
• Copywriting Formulas with Ezra
• High Conversion Ads
• FB Video Ads Formulas with Ezra
• BOOM Ads with Boris
• Action Items
• RESOURCES
• Objectives Research Exercise
  SESSION 6:
  MEETING DETAILS
  LIVE STRATEGY MEETING
• Campaign Objectives
• How to Set Up a Conversion Campaign
• How to Set Up a Traffic Campaign
• How to Set Up an ABO Campaign
• How to Set Up a CBO Campaign
• Lifetime Budget vs Daily Budget
• Audience Insights
• Dynamic Creative
• How to Find Your Post ID
• How to Set Up a Previous Organic Post or Ad as a New Ad
• Views like
• Super Likes
• Advanced Likes How to Use the Ad System Planning Spreadsheet RESOURCES ⊕
• Spreadsheets
  SESSION 7:
  MEETING DETAILS
  LIVE STRATEGY MEETING
• How and Why to Use UTM Parameters
• Introduction to Google Analytics
• [Advanced] Scale Smarter with Customer Value Velocity
• Introduction to Facebook Events Manager
• [Case Study] Facebook Ads
• Manager Limits / Performance Analytics with Google Analytics
• Introduction to the Campaign Performance Tracker
• Filling Out the Campaign Performance Tracker –
• Tracking Strategy After iOS15
• [Dive] Setting Up Google Analytics
• INTACT
• Monitoring table
  SESSION 8:
  DETAILS OF THE MEETING
  DIRECT STRATEGY MEETING
• How to check a Campaign (or System) for Traffic
• Check out BOOM’s FB Advertising Account
• Check out Smart Marketer’s Recent Launches
• On-site optimization and Heatmaps
• Troubleshooting inside BOOM FB Ads Account
• RESULTS
• Traffic Plan spreadsheet
  SESSION 9:
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
  CBO Best Practices
• Scaling up with CBO
• Scaling with automated rules
• Scale up to $100,000/day of Ad Spend Fox
  SESSION 10:
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• Dynamic product ads
  SESSION 11:
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• Youtube Retargeting with Tom Breeze
• Google Advertising with Mike Rhodes
• RESULTS
• Google Ads Audit Checklist
  SESSION 12
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• Agency & Freelancing with James Schramko
• Decoding the Facebook Conversions API with Aaron Bailey
• 8-step social media plan with Laura Palladino
• Enrich your blog with Laura Palladino
• Ad with Nehal Kazim
• Attract 10,000 people to sign up in Six months with Ryan McKenzie
  

  Conclusion

  The “Smart Paid Traffic” course is indispensable for anyone serious about mastering the art of managing and optimizing paid traffic online. Over 12 weeks of study and practice, you will learn all the essentials required to pivot your advertising strategy in response to disruption by changes such as iOS14. This is a 9-step system that Molly Pittman uses to help her own companies obtain great results with paid traffic, and be able to apply it in your advertising campaigns. This is your chance to enhance your talent, widen your skills, and drive better campaigns in advertising.

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