Features of Bretty Curry (Smart Marketer) – Smart Amazon Ecommerce
What You Get:
- NEW FOR 2023
- Quickly add 10–15% in revenue to your ecommerce brand:
- Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.
- Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.
- What You Get:
- MODULE 1
- Crucial Cornerstones Of Amazon Ecommerce
- ⊕ The Goal
- ⊕ “It’s Not Too Late to Get On Amazon”
- ⊕ Making Sales vs. Building a Brand
- ⊕ Amazon as a Primary or Secondary Channel
- ⊕ Building Customer Loyalty
- ⊕ Getting Familiar WIth Amazon
- MODULE 2
- Preparing Your Launch Roadmap
- ⊕ “Our Brand and Our Customer That’s Our True North”
- ⊕ Keyword Research
- ⊕ Keyword Research Template
- ⊕ Competitor Research
- ⊕ Refining Keyword Research
- ⊕ Listing Optimization
- ⊕ Listing Creation
- ⊕ Review Acquisition
- ⊕ “It All Begins with Keyword Research”
- MODULE 3
- Managing Amazon Logistics
- ⊕ “You Got to Sweat the Small Stuff”
- ⊕ Account Setup
- ⊕ Seller Fees & Reimbursement
- ⊕ Average Cost of Amazon Fees
- ⊕ Customer Service & Messaging
- ⊕ Account Settings & Returns
- ⊕ Managing Shipping, Labeling, & Prep
- ⊕ Account Health
- ⊕ “The Devil is Truly in the Details”
- MODULE 4
- Setting Up Your Amazon Storefront
- ⊕ “I Look at the Storefront As a Litmus Test”
- ⊕ Amazon Storefront Overview
- ⊕ Storefront Buildout
- ⊕ A+ Content Overview
- ⊕ A+ Content Buildout
- ⊕ Brand Story Overview
- ⊕ Brand Story Buildout
- ⊕ “It’s All About Your Brand”
- MODULE 5
- Amazon Marketing
- ⊕ “If You’re Not on Amazon, Someone Else is Getting that Sale.”
- ⊕ Amazon Sponsored Ads
- ⊕ Components of Sponsored Ads
- ⊕ Sponsored Product Ads
- ⊕ Sponsored Brand Ads
- ⊕ Sponsored Display Ads
- ⊕ Brand Defense Ads
- ⊕ Optimizing Your Ads
- ⊕ Optimization: Bulk
- ⊕ “Start With the Simple Things”
- MODULE 6
- What Success On Amazon Looks Like
- ⊕ “Data is Only Valuable If You Take Action”
- ⊕ KPIs: Knowing What to Measure
- ⊕ Account Health Audits
- ⊕ Quarterly Growth Audits
- ⊕ “What Story is the Data Telling Us?”
- MODULE 7
- Advanced Amazon Strategies
- ⊕ “Test, Test, Test, and Re-Test”
- ⊕ Amazon Demand Side Platform (DSP)
- ⊕ Google to Amazon
- ⊕ Converting Search Terms and ASINs
- ⊕ “Whatever Your ‘Why’
- Amazon Can Help You Get There Faster”