
Do your customers want to hang up on you when you reach out to them every day? Poke the Bear Cold Calling doesn't teach you how to “sell”; instead, it piques your customers' curiosity and makes them want to keep talking. No more boring scripts and meaningless rejections; you'll learn how to hit your customers' pain points, tap into their needs, and get them to open up.
What is Poke the Bear Cold Calling?
Josh Braun's in-depth course “Poke the Bear Cold Calling” helps you master the art of cold calling. The course teaches you how to create natural, engaging conversations that bring real customer value instead of using the traditional, annoying sales method. You will learn to understand customer psychology, ask the right questions to arouse needs, handle objections skillfully, and create lasting customer relationships.
The course uses the Poke the Bear method to move from “forcing sales” to “arousing interest” so that customers actively want to approach your products and services. This is not just a calling method but also a powerful communication method that increases conversion rates and builds quality relationships in sales.
Who is Josh Braun?

Josh Braun is a renowned sales expert known for his unique and effective approach to cold calling. He founded The Braun Company and has helped thousands of sales professionals worldwide improve their communication skills, handle objections and close deals without putting pressure or coercion on customers.
Josh Braun is the creator of the Poke the Bear method, a new method that completely changes how cold calling is done, which he demonstrates in detail in the Poke the Bear Cold Calling course.
What is included in Josh Braun – Poke the Bear Cold Calling?
Course Modules
Welcome
- 01 – Why Cold Calling
- 02 – Getting The Most Out of This Course
- 03 – Turning Pro
- 04 – Mise en Place
Mindset
- 05 – Blame vs. Responsibility
- 06 – Detach From the Outcome
- 07 – Tune In Tune Out
- 08 – Dealing With Rude Prospects
- 09 – You're the Captain
- 10 – You Are Not Your Job
Clarifying Your Message
11 – The Three Questions
- Selecting Prospects
12 – List Creation Process
- The Script
13 – Why a Script?
- 13.1 – Step 1: Permission
- 14 – Step 2: Person
- 15 – Step 3: Poke The Bear
- 15.1 – Examples of Poke the Bear Questions
- 15.2 – What the First 30 Seconds Sound Like
- 15.3 – Dana's Poke the Bear Question
- 16 – Step 4: Peel The Onion
- 17 – Step 5: Don't Burn The Popcorn
- 18 – Putting It All Together
- 19 – Example: Poke the Bear Talk Track
- 20 – Final Thoughts on Cold Calling
How You Sound
- 20 -Tone, Pace & Volume
- 21 – Example of Sounding Conversational
- 21.5 – Example of a Chill Tone (Real Call)
Reducing Meeting No Show Rates
- 22 – Reducing No Shows
Objections
- 23 – Why Prospects Raise Objections
- 24 – True Or Not True?
- 25 – We Don't Have a Budget
- 26 – I'm Not Interested
- 27 – Send Me Some Information
- 28 – How Did You Get My Number?
- 29 – You Caught Me At a Bad Time
- 30 – I'm Not The Right Person
- 31 – We Already Have a Vendor
- 32- If We Find a Need, We'll Let You Know
- 33- What Do You Do?
- 34 – We're Using a Competitor
Following Up
- 33 – Following Up When Timing Is Off
- 34 – Follow Up With Ghosted Prospects
Time Management
- 35 – The Pomodoro Technique For SDRs
Real Cold Calls
- Userleap
- BenchPrep
- Provision
- Salescast
- Cru
- Heidi's Cold Call
- Ronen's Call
- Radically Honest Call Opener
- Cold Call From a Real Estate Agent Part 1
- Real Estate Agent Part 2
- Cold Call Critique
- This Cold Call Made Me Lean Forward
- Asking prospect who ghosted you for Feedback – Gaggle
- Asking for Feedback
- “I Don't Want Cold Calls”
- Awesome Poke the Bear Question – Podcast Editing
- Watch Me Practice Cold Calling
- Cold Call Critique
Resources
- Thinking Like a Scientist
- Example Script for Warmbox
- Example Script for CaptivateIQ
- Poke The Bear Fill In The Blank Template
- Discussion Guide for Managers
- Phraseology That Lowers Resistance
- Cold Call Report Card
- Preventing Opportunities From Being Stuck
- Levity
- Cold Call Rant
- Listening to Persuade vs. Understand
- Email to Prospects Who Disappeared
Do your customers want to hang up on you when you reach out to them every day? Poke the Bear Cold Calling doesn't teach you how to “sell”; instead, it piques your customers' curiosity and makes them want to continue the conversation. No more boring scripts and meaningless rejections; you'll learn how to hit your customers' pain points, push their needs, and get them to open up.
What do you get from Poke the Bear Method?
The Poke the Bear Method – A New Way of Thinking in Sales
Cold calling doesn't always have to be about boring scripts and sales pitches. The Poke the Bear Method, developed by Josh Braun, can help you change how you approach customers. It doesn't focus on closing the sale right from the start; instead, it encourages customer curiosity, extends conversations, and helps them identify their problems. Customers tend to be more engaged and respond more positively when encouraged to engage in conversation rather than forced. This is essential to creating impactful, high-converting calls without strict sales strategies.
Understanding the Customer's Perspective: Selling Without “Selling”
When cold calling, a common mistake is to focus too much on the product or service without listening to the customer. You can change the way you think by taking this course. It will help you move from a traditional approach to a customer-centric approach. You will uncover your customers' real concerns by listening more and talking less using smart questioning techniques. Customers who feel understood and respected will engage better with your options. As a result, you will help customers make natural decisions when making a purchase instead of forcing them to “buy”. As a result, their buying experience will be more pleasant and efficient, and they will be more likely to buy.
The Art of Asking the Right Questions – Stimulate Thought and Connection
You will learn to ask sharp, open-ended questions that help customers realize their needs and problems instead of constantly pitching your product or service. These questions are not only used to gather information; They also make customers think and respond. A well-timed question can turn an indifferent customer into a genuinely interested one. Knowing how to ask the right questions will help you control the conversation and create a stronger connection with your customers, which will help you easily convert them from strangers to potential customers.
Building Real Relationships – You Win Because Customers Trust You
Relationships and products are part of selling. In this course, you will understand that sincerity and empathy are the two most important factors in building customer trust. You will learn how to create a real connection by understanding and caring about customers' difficulties instead of trying to push the sale right away. Customers will be more likely to say yes when they know you are interested in closing the deal and want to help them find a solution. Not only will this help you land a client, but it will also help you build a long-term relationship that will lead to future business opportunities.
Adapt – Turn Feedback into Opportunities
Calls and scripts are not the same. This course emphasizes flexibility and adaptability in sales. You will learn how to read your customers' tone, reactions, and cues to tailor your approach to each unique situation. You will learn how to naturally redirect the conversation when the customer shows signs of disinterest rather than trying to force them to listen more. Reading customers quickly and responding appropriately will help you stay proactive and turn negative feedback into opportunities to build relationships and increase sales.
Dealing with Objections Easily – Don't Ask, Encourage
While every salesperson faces objections from customers, it's how you handle them that determines your success. This course teaches you a more subtle strategy: asking back. Instead of immediately giving a counter-argument, you will learn to ask an open-ended question to get the customer to think again. Using this method, you will avoid unnecessary debate, and your customers will feel like they are actively making a decision instead of being forced to agree with you. As a result, they will be more open to your options, increasing your conversion rate without the sales pressure.
Applying Psychology – Understanding Emotions and Optimizing Conversions
One of the most important skills in sales is understanding customer psychology. This course will help you optimize your conversation by taking advantage of these psychological factors. You will learn to use emotional intelligence to change your tone and approach so customers feel more comfortable talking to you. The course also teaches you how to use storytelling, one of the most powerful tools for capturing customers' attention and creating relationships. You can influence customers naturally and make it easier for them to make decisions if you know how to use persuasive language, tone, and storytelling techniques.
Measuring Success – Relationship Quality
More important than sales
It's not just the number of transactions but the quality of the conversation and the relationship with the customer that measures sales success. Looking beyond the numbers, this course focuses on creating meaningful interactions and ensuring every call is a sales pitch and an opportunity to build trust and a lasting connection. When you focus on sales instead of real value, customers will be more willing to buy from you and refer you to others, creating a sustainable cycle of success.
Benefits after joining Josh Braun – Poke the Bear Cold Calling
- Improve your in-depth communication skills, adjust your tone, emphasize the right places and maintain confidence in each call.
- Create attraction right from the start, and know how to open a call naturally and attractively without causing offence or being rejected immediately.
- Increase the rate of positive customer feedback and know how to make customers actively participate in the conversation instead of refusing or hanging up immediately.
- Build a unique sales style using your strengths to build a separate sales strategy that differentiates you from others.
- Optimize sales performance without being forced, and know how to control the conversation to achieve goals without annoying or forcing customers.
- Create powerful connections using storytelling techniques to learn how to tell short but compelling stories to help customers feel the value of your product or service most naturally.
- Reduce objections and rejections by understanding the causes of rejections and how to handle them subtly and stress-freely.
- Master customer psychology to optimize conversions, know how to identify potential buying signals and change your approach to increase your success rate.
- Improve your adaptability in all situations, easily adapt to difficult customers, do not talk or do not care at first.
- Turn each call into a real opportunity; you feel confident and proactive in creating value instead of feeling anxious or afraid of being rejected when calling.
FAQs
1. Who can take the “Poke the Bear” class?
This course is perfect for salespeople, telesales, business owners, freelancers and anyone who wants to improve their communication skills to succeed in selling over the phone without being rejected immediately.
2. Do I need to have experience in cold calling before starting the course?
No! The course is for both beginners and experienced people. You will learn from the basics to advanced methods to increase your success rate.
3. What differentiates “Poke the Bear” from other sales classes?
This course teaches you how to think and communicate to attract customers without pressure or using rigid sales scripts. This method, developed based on Josh Braun's approach, helps create natural and valuable discussions.
4. Can I apply immediately after completing the course?
Absolutely! The course allows you to absorb the knowledge immediately and implement it in your work by providing real-life examples, practical exercises, and role-play scenarios.
5. Can I access the knowledge at my own pace?
Yes! The course includes digital materials and videos, allowing you to study whenever possible.
Conclusion
The Poke the Bear Cold Calling course not only teaches you how to cold call, but also teaches you how to think better to attract new customers. You won't be turned away immediately because you'll learn how to spark curiosity, ask the right questions, and create real relationships. This is a must-have course to reduce sales pressure, increase your success rate, and reduce the difficulty of closing deals.
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