- New Traffic Channels
With enhancements in video ads, lead ads and segmented retargeting models, traffic channels such as Facebook and Google are making it easier and cheaper to connect with our audiences. On day 1, our VP of Marketing, Molly Pittman, will break down these traffic enhancements, and show you how you can leverage them to get more attention while simultaneously lowering acquisition costs.
- New Conversion Breakthroughs
We’ve done more landing page and order form testing in the last 8 months than in the previous 18 months, combined, and our Director of Optimization, Justin Rondeau will have dozens of “copy and paste” split-tests that you can test and roll out at your own company.
- New Selling Models
At T&C; 2013, we introduced the now-famous 5-step conversion funnel. This year, our Co-Founder and CEO, Ryan Deiss, will reveal a massive update to this proven conversion funnel, and show how these seemingly simple tweaks are yielding higher sales, happier customers and ending the war between sales and marketing departments.
- Plus ultra-current breakout sessions on topics such as:
Facebook video tests, Live video, Pinterest Promoted Pins, automated email followup sequencing, simple content marketing (that actually works), podcast launch strategies, and much, much more.