Who is Alex Brogan?
- Alex Brogan is a content creator and newsletter specialist with two successful newsletter launches. While working at a startup, he started his first newsletter in March 2022. Alex Brogan has evolved and mastered his skills while he did not have subscribers in the beginning, opens, or revenue. In 18 months, he hit 50K subscribers and reached five figures in monthly income. His second newsletter, “The Intelligence Age,” achieved similar success in four months, four times faster than his first. It is based on real life and lessons learned; Alex Brogan has put together a comprehensive course showing you how to start, scale up, and monetize a newsletter so that beginners or people already running newsletters can stop making mistakes and get success faster. That is the Newsletter Mastery course that has received much attention from the community.
10 Problems New Newsletter creators often stumble on
- Select your newsletter niche
Find the right field to entice readers and work on it. - Develop relevant newsletter contentGenerate educational or beneficial content to maintain reader engagement and incite them to share the content with others.
- Set the publishing frequency:
Choose a sustainable number of posts that keeps your readers informed but not overloaded.Leverage the right tools and platforms to deliver- Ultimately, use the best available resources for the delivery of the newsletter. - Develop a routine with your writing.
Keeping to a consistent schedule for producing the newsletter assures you that it will also be consistently decent. - Create a monetization plan:
Now, list ways to make money with this newsletter.
Grow your subscription numbers outside of the base: Work out ways to run up new subscriptions on that basis. - Study subscriber engagement and responses
Track how your subscribers engage with or respond to the newsletter to improve it. - Along the same lines, balance and handle newsletters with other tasks
Allocate time/resources to upkeep your newsletter rather than at the expense of fulfilling other responsibilities.
What do you get?
- Core Newsletter mastery curriculum:This course will teach you how to scale two newsletters to 60,000 and 50,000 subscribers. The course is a detailed guide on launching, growing, and monetizing your newsletter, growing your monthly revenue to 5 figures
- Special guest:Here, you will meet Matt Mc Garry – a paid advertising expert for some famous brands such as The Hustle, Milk Road, Chartr, Codie Sanchez, Sahil Bloom, Wondermind, Bankless, and 20+ channels. This course includes 1 hour of video and text content to provide knowledge and experience to help you in the process of running your ads,You will learn and receive essential advice on email deliverability from experts and apply it to yourself.
- Newsletter mastery guides and reward templates:The course provides resources on finding your niche, creating brand assets, choosing technology, optimizing conversions, developing a newsletter, and reaching out to sponsors… all in 17 reward templates.Lifetime access to all course materials
The course will be periodically updated with strategies and tactics needed for success. Learners have access forever. - Sovereign creator primer
You will get access to the core modules of my audience growth course to help you scale your audience quickly and increase your newsletter subscribers. - The delegate basics
Access the core modules of Alex’s virtual assistant course to help you find, hire, onboard, and manage virtual assistants, saving you time while scaling your newsletter. - Exclusive rewards
Other exciting rewards not listed in detail are provided below the main course content. - Module 1: Introduction
Course Goals
My Journey
How To Take The Course
Why Build A Newsletter
Key Newsletter Terminology - Module 2: The Setup & Foundations
How To Choose Your Newsletter Niche
How To Choose A Type Of Newsletter (Content/Voice/Format)
How To Brand And Name Your Newsletter
How To Choose Your Technology Stack
How To Build A Landing Page
How To Build A Lead Magnet
How To Design Your Newsletter
How To Choose Your Sending Frequency
How To Determine Your Ideal Sending Time (Day/Time) - Module 3: Growth
My Story With Faster Than Normal And The Intelligence Age
Good Growth And Bad Growth
Evaluating Growth Channels
Organic Growth Channels
Paid Growth Channels (With Special Guest Matt Mcgarry)
Word Of Mouth - Module 4: Engagement
What An Engaged List Is And Why It Matters
The Core Engagement Metrics
Deliverability Essentials (With Special Guest, Demand Curve)
How To Improve Engagement - Module 5: Monetisation
When To Monetise
The 17 Ways To Monetise (Including Affiliates, Job Boards, Digital Products, Events, Investment Funds, Saas, & More)
Tracking Profitability (Unit Economics And Net Profit) - Module 6: Sponsorships
When To Start Finding Sponsors
How To Build A Sponsor Kit
How To Find Sponsors
How To Contact Sponsors
How To Work With Sponsors
Managing Sponsorship Bookings And Calendar
How To Price Ads
How To Write & Design Ads - Module 7: Paid Newsletters
When to go paid
Benefits and challenges of a paid Newsletter
Examples of paid Newsletters
How to get free subscribers to sign up - Module 8: Templates & Guides (17 resources)
The Newsletter Mastery Niche Finder (Notion)
The Newsletter Mastery Brand Assets (Notion)
The Newsletter Mastery Technology Stack (Notion)
The Newsletter Mastery Landing Page Checklist (Notion)
The Newsletter Mastery Design Checklist (Notion template)
The Newsletter Mastery Growth Channels Database (Notion)
The Newsletter Mastery Deliverability Checklist (Notion)
The Newsletter Mastery Engagement Checklist (Notion)
The Newsletter Mastery Monetisation Methods Database (Notion)
The Newsletter Mastery Ad Pricing Universe (Excel)
The Newsletter Mastery Ad Pricing Calculator (Excel)
The Newsletter Mastery Sponsor Engagement Email Series (Notion)
The Newsletter Mastery Demographic Survey Template (Excel)
The Newsletter Mastery Media Kit Template (Notion)
The Newsletter Mastery Ad Revenue Calculator (Excel)
The Newsletter Mastery Profitability Model (Excel)
The Newsletter Mastery Unit Economics for Subscriber Acquisition Model (CAC/LTV) (Excel)
Who is this course for?
Those new to newsletters operate but do not yet have a newsletter. It will be the most complete and time-optimized way any serious aspiring content creator can make their first moves in starting a newsletter.
Intermediate newsletter operators with up to 10,000 subscribers. Everything you need to scale and optimize your workflows as well as grow & monetize
Advanced operators with 10,000+ subscribers. The primary value for intermediate operators is a consolidated list of tools and services with some insight into how two other 50k+ newsletters have been scaled, including operating & monetizing. You can reproduce all the high-level playbooks and templates inside your business.
Conclusion
Newsletter Mastery is the definitive guide for anyone looking to build, grow, or monetize a newsletter. This course covers more than 3 hours of core teaching material and includes guest modules from global thought leaders and a range of bonus templates to ensure you have the knowledge, tools, and strategies for transformation. You are interpreting your ingredients. Now is the perfect time to launch a thriving, long-lasting business around your passion. The course Newsletter Mastery is your ticket to a career in the newsletter industry that you have never dreamed of.