Gerardo Perez – How to Run TikTok Ads by Foundr

Features of How to Run TikTok Ads by Foundr

What You Get:

1. PART 1 : ADS THAT SELL
2. Module 1: Ads Setup
3. Understand your business manager, set up your ad account and get your pixel installed.
4. Module 2: Campaign Level
5. Learn how campaigns work, their different objectives and how to structure your first one.
6. Module 3: Ad Group
7. Define what pixel event to optimize for, your targeting interests and set the right budget.
8. Module 4: Ad Toolbox
9. Walkthrough all the different ad types, audience options and different asset tools.
10. Module 5: Suggested Setup
11. Use top of funnel, lookalike audiences and retargeting for low cost conversions.
12. Module 6: Campaign Walkthrough & Optimization
13. Learn how to optimize any campaign based on time, ad spend and conversions.
14. PART 2: DEVELOPING CREATIVE
15. Module 1: The Importance of Creative
16. Make TikToks not ads, creative best practices and high-converting ad structures.
17. Module 2: Winning Ads & Why They Work
18. Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
19. Module 3: Scripting Your Ads
20. Write your first script and film your first ad using the most successful frameworks.
21. PART 3: ORGANIC CONTENT
22. Module 1: Your Profile
23. Set up your analytics and learn how to use spark ads through brand profiles.
24. Module 2: The TikTok Algorithm
25. Leverage what the algorithm likes, find top hashtags, brands, and tre
26. Module 3: Your Brand On TikTok
27. Develop your own brand style following 3-4 main content pillars.