Google My Business Execution Plan

Features

• Phase 1: Listing Optimization
• Checklists for optimizing all features of your listing.
• Clear if-then statements on when you should and should not use a feature.
• How to effectively optimize and geo-tag your photos.
• How to get your listing verified in difficult markets (Google calls them “Your Money or Your Life” markets).
• Phase 2: Citations
• A primer on how to effectively build citations.
• A complete list of citation sources, organized by industry and geography.
• For those of you who would rather outsource this – I’ve provided the most reliable (and cost efficient) vendor to do so.
• An *insider tip* that gives me a competitive edge in almost every market.
• Phase 3: Review Velocity
• Strategies and tools for automating the review process.
• High leverage executions for ramping up the velocity of your reviews.
• How to get reviews in “sensitive” industries where people don’t want to publicly talk about their experiences.
• Phase 4: The E3 Formula
• Google My Business Posts (how-to, examples, templates, and a calendar to follow).
• Expanding your visibility on Google Search and Maps (by ethically gaming the system).
• Easy to follow strategies for increasing your listing’s engagement rates.
• Tracking Results
• How to access Insights in your Google My Business account (what the data means and its limitations).
• Free and paid tools for tracking the footprint of your listings in Google Maps (very insightful, since visibility is partially dependent on user location).