Basic SEO training

In this course, you’ll find out how Google and other search engines work. It touches on all the basic principles of how to optimize your site: technical SEO, keyword research, site structure and even some usability. With the help of instruction videos, quizzes and background material to read we’ll help you understand SEO!

SEO copywriting training

Content is king! It’s the main thing that drives traffic to your site. In this course, you’ll find out how to generate high-quality content for your website. After this course, you’ll know how to prepare for writing, what to write about, how to structure your text and how to keep the attention of your audience. Moreover, you’ll be able to tweak it for search engines!

Yoast SEO for WordPress training

If you have a WordPress site, our Yoast SEO plugin is a requisite to improve the SEO of your site. Yoast SEO provides many functionalities to improve the ranking of your web pages. So many, that we’ve created a course to help you understand and configure the plugin yourself. After this course, you’ll know how to set it up for your site and others!

Keyword research training

Do you know the essential first step of good SEO? It’s keyword research. In this training, you’ll find out how to research and select the keywords that will guide searchers to your pages. This course tackles the process of keyword research from start to finish. It even includes four practical assignments, that help you execute your own keyword research step by step! At the end of the training, you’ll have put together a complete keyword list for your own website.

Site structure training

Structuring your site is a crucial element of SEO. Whether you have a website, blog or shop; if you want it to rank, you need an excellent site structure. With a solid site structure, you make it easier for search engines and visitors to discover your most important content. In this course, you’ll find out how to fix your structure to make your site rank better in Google.

Technical SEO training

Your website needs to have a strong technical foundation to be able to rank. One of the most important technical requirements is the crawlability of your site. Google needs to be able to crawl your site well, to add it to the search results. In this training, you’ll find out what could block crawlers from spidering your website, and how you can prevent and solve these issues.

Structured data training

Do you want your search result to stand out from the competitions? Then you need rich snippets! These snippets contain extra information about your product or service so that people will click on them sooner. Google can show these if you add structured data to your site! In this training, you’ll find out how to implement structured data.

Multilingual SEO training

Hello! Ciao! Bonjour! Are you selling in countries all over the world? In this course, you’ll find out all about setting up and managing a site that targets people in different languages and locales. It teaches you how to determine and maintain a multilingual keyword strategy, how to go about writing SEO optimized copy for various languages, and how to tell Google what variation of a page people from which country should be directed to.

SEO for beginners training

Our free SEO for beginners training helps you find out the very basics of SEO: what does Google do? What is SEO? What is keyword research? What is Technical SEO. Complete this course to get to know all the aspects of website optimization that will help you rank.