Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy – Value $490

Features

1. The 4 “key influencing factors” of every B2B buying decision and how to use them to super-charge your copy…
2. The “Twin Pillars” of B2B persuasion and how to inject them into every piece of copy you write…
3. The 9 most common projects you’ll take on (and how to be a master in each of them)…
4. The unique needs of the B2B buyer — and why it’s crucial you understand “the CNI factor”…
5. Why it’s crucial you understand every B2B buyer’s “split personality”…
6. Steve’s “5-point strategy” for quickly understanding any B2B product you’ll be asked to market…
7. 8 tips for explaining a product’s technically complex features clearly, concisely, and accurately…
8. The B2B headline that virtually never fails…
9. Where and how to source build the ultimate B2B Swipe File…
10. 60 of the most powerful B2B headline words…
11. The “3-C’s” of B2B ad copy (all you need to create short, crisp, killer copy)…
12. 8 short “lead types” that work very well in B2B copy…
13. Two “copy killers” you want to avoid…
14. The two secrets to ultra-persuasive B2B copy…
15. 11 powerful techniques for making your client’s product or service stand out in a crowd…
16. When you should (and shouldn’t) use pictures, graphs, charts, diagrams, and testimonials in a B2B ad…
17. 14 ways to build instant and unshakeable credibility for your client…
18. The secret of the “motivating sequence”: 5 things every B2B ad, email, or brochure MUST do…
19. 5 strategies for master the “B2B style” (Rule #1 — lose the hype!)…
20. 7 things you, as a professional B2B writer, need to do to prepare for every B2B project…
21. Steve’s exclusive “Copywriting Information Worksheet” for every project you take on…
22. 9 knock-out strategies for writing perfect lead generators (the heart and soul of the B2B trade!)…
23. How to become a millionaire specializing enormously popular “white paper reports”…
24. 6 letter and email templates you can copy…
25. 8 research tips, techniques, and shortcuts…

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