Key Marketing Metrics Every Small Business Should Track by ContentSparks

What is “Key Marketing Metrics Every Small Business Should Track” Course?

“Key Marketing Metrics Every Small Business Should Track“ is a course tailored for small business owners to keep an eye on vital statistics in their operations, allowing them to make data-driven decisions. This flexible and brandable workshop offers an extensive array of ready-to-implement materials, which include:

• Student Guide
• Workbook
• Slideshow
• Opt-in Page Copy
• Follow-up Emails
• …and more!

FE – “Key Marketing Metrics Every Small Business Should Track” Course – $147

Here’s All the Content You’ll Get!

1. Student Materials:
   • Student Guide (4,103 words, 26 pages): Includes content and activity instructions to create a self-study course, eCourse, or workshop (online/offline). This is valued at over $2,000, and would take months to build yourself.
   • Student Workbook (20 pages): Helps students take action on what they learn, ensuring happy and successful customers.
   • Summary Cheat Sheet (923 words, 8 pages): A quick-reference guide that saves time for both you and your students, eliminating the need to constantly refer to course books or videos. Customers love this!
2. Instructor Materials:
   • Slides Content (8 pages): All slide titles and bullet points gathered in one document for easy access and download.
   • Slideshow (41 Slides): A ready-made presentation for classroom, webinar, or video. Available in 2 formats—PPTX and Canva template—worth at least $500.
   • 5 Follow-Up Emails: To motivate course participants to implement what they learn. Email topics include:
     • Welcome to the Marketing Metrics Workshop! (242 words)
     • Are vanity metrics messing with your marketing strategy? (247 words)
     • Are you making this #1 marketing metrics mistake? (215 words)
     • Are you falling for these marketing metrics myths? (252 words)
     • Ready to bring your marketing metrics to life? (416 words)
   • Instructions & Top Delivery Methods: Guides on selecting the best delivery method to ensure quality and meet student expectations.
3. Lead Generation Materials:
   • Opt-In Page Copy: Ready-to-use copy to customize for lead magnets, bonuses, or client resources.
   • Social Media Posts & Images: 20 shareable tips for social media to attract attention.
   • All materials come in .docx, pptx, and .xls formats. Images are provided in .pptx, .pdf, and .png.

What you will teach:

In this course, you will guide your students through the essential metrics that drive business success, step-by-step, including:

• Customer Lifetime Value (CLV): Learn how to calculate the total revenue a customer generates throughout their relationship with the business.
• Customer Acquisition Cost (CAC): Understand the cost of acquiring each new customer and how to optimize it for profitability.
• Conversion Rates: Track and analyze the percentage of visitors who complete desired actions, such as purchases or sign-ups.
• Customer Churn Rate: Measure and reduce the percentage of customers who stop using your product or service over a set period.
• Per-Channel Metrics: Evaluate the performance of specific marketing channels, such as email open rates or social media engagement.

The best part? You don’t need to create any content from scratch! We’ve provided editable, done-for-you materials that you can use under your own name. Whether teaching it to clients, selling the course for extra income, or using it to attract new customers and build your lead list, this course is ready for you to deliver.

Pros:

• Ready-to-Go Content: The course is fully prepared with done-for-you materials, saving time for coaches or consultants who don’t need to create content from scratch.
• Focus on Essential Metrics: It covers crucial marketing metrics such as Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), conversion rates, churn rates, and per-channel metrics, giving small business owners clear guidance on what to track.
• Improved Decision-Making: By teaching students how to track and analyze key metrics, the course empowers business owners to make data-driven decisions that enhance resource allocation and improve ROI.
• Increased Client Value: For business coaches, consultants, and marketers, offering this course helps clients focus on strategies that work and avoid wasted investments, increasing customer satisfaction and retention.
• Customizable and Rebrandable: The course can be rebranded, giving users the flexibility to offer it under their own name and customize it for their audience, making it a versatile tool for marketing.
• Valuable for Lead Generation: The course can serve as a lead magnet to attract potential clients by offering high-value content that addresses real business needs.

Cons:

• Limited to Small Business Focus: While the course is ideal for small business owners, it might not cater to larger enterprises with more complex marketing needs or advanced metrics tracking requirements.

Who should invest in “Key Marketing Metrics Every Small Business Should Track” Course:

• Business Coaches and Consultants: Those who coach small business owners can greatly benefit from this course. It provides ready-made materials that can be seamlessly integrated into their offerings, allowing them to educate clients on essential metrics and improve their marketing strategies.
• Small Business Owners: Entrepreneurs and small business owners who struggle to track and analyze their marketing metrics will find this course invaluable. It empowers them with the knowledge to make informed decisions, optimize their resources, and increase their return on investment.
• Marketing Professionals: Marketers seeking to deepen their expertise in data-driven marketing will find the course beneficial. It equips them with the necessary tools to measure key performance indicators, ultimately enhancing their marketing effectiveness.
• Corporate Trainers: Organizations that provide training for employees in marketing roles can use this course to develop their teams’ skills in measuring and analyzing marketing metrics.
• Online Course Creators: Individuals looking to create online courses can leverage the content as a foundational resource, customizing it for their audience while saving time and effort in content creation.

Conclusion

Tracking the right marketing metrics is crucial for small businesses to thrive and grow. With the “Key Marketing Metrics Every Small Business Should Track” course, you’ll have the tools and knowledge to guide clients or yourself through the essential metrics that drive success. Whether you’re a business coach, consultant, or small business owner, this course helps you avoid costly mistakes and make data-driven decisions that lead to better ROI and customer retention.

For those looking to maximize value, consider group buying the course at Imglory, where you can access it at a discounted price and start making smarter, informed marketing decisions today!