Facebook Ad Launch Formula Introduction
Facebook Ad Launch Formula
As of 2024, with over 3 billion users worldwide and 39 million monthly users, Facebook remains a leading potential market that plays an important role in digital marketing strategies and influences customer reach and marketing. Maybe you have never thought of it or don’t know how to do it to achieve good results. You can then learn more about this potential campaign through the Facebook Ad Launch Formula.
Facebook Ad Launch Formula is an online course from marketing expert Jessica Tutton. This course is the solution for those who are having difficulty running ads on Facebook. This is also an opportunity for those wanting to launch products and services to use Facebook to build marketing strategies and optimize effective advertising campaigns.
Jessica Tutton is known as a Facebook advertising expert. She has been successful and famous for her Facebook Ads campaigns, has helped many customers with effective advertising strategies, and has earned huge revenue. She also launched many online courses to share knowledge and help participants improve their skills to improve sales efficiency. One of the Facebook advertising courses that has attracted much attention is the Facebook Ad Launch Formula.
What included in
Course structure
- 12 training modules with instructional videos to help you master Facebook Ads
- Step-by-step launch strategy, helping you sell your course with live launch events
- The copywriting formula was developed with the help of my expert copywriter.
- Easily editable templates for ad images and videos
- A private Facebook community group
- Three bonus LIVE training sessions
- BONUS 1:1 60-minute coaching calls
MODULE 1: Your launch formula
In this module, we’ll build your unique launch plan.
We’ll use checklists and workbooks to help make your launch less stressful and profitable.
I’ve got your back from generating pre-launch leads to writing sales emails.
Here’s what you’ll learn: - How to plan your launch schedule
- How to plan your pre-launch, including creating pre-launch lead magnets and email sequences
- How to choose your launch strategy (webinar vs. challenge) and all the important elements that come together to host a high-converting launch
- How to plan a sales strategy and create content to sell your course with confidence
MODULE 2: Funnel success
In this module, you will design and create landing pages that have a conversion rate of 70% or higher.
No matter how great your Ad is, you can only generate leads if your landing page converts.
Here’s What You’ll Learn: - My Simple Landing Page Design That Converts Over 70%
- How to Create Landing Pages and Thank You Pages with LeadPages
- What a Thank You Page Is and How It Can Help Quickly Build Know, Like, and Trust
- BONUS: I’ll also teach you how to use a thank you page to sell a small offer to pay for your advertising.Because advertising your new leads into low-cost buyers means they are 10x more likely to buy your course.
MODULE 3: Foundations of advertising
In this module, you’ll learn about Facebook Ads.
This is a crash course for Facebook advertising beginners, and I’ll teach you just what you need to know to map out your Facebook Ads Strategy.
Here’s what you’ll learn: - Foundations of advertising: campaign goals, pixels, targeting, and more
- It is all about split testing and how you’ll use it throughout the launch process to achieve the lowest cost per lead.
- How to set up your Business Manager and Ads Manager
- Psst: There are only two classes, 30 minutes each! Yay! And I promise I won’t bore you with anything you don’t need to know.
MODULE 4: Domain setup and verification
In this module, you’ll learn how to set-up and verify your domain with Facebook to comply with the Apple IOS14 changes.
In this module you’ll learn: - Creating a custom domain
- Verifying your domain in Facebook using DNS settings
- Verifying your domain using Meta-Tag Verificatio
Module 5:Pixels & events
In this module, you’ll learn how to create a pixel and configure your events so that you can track & optimize your campaigns.
This includes: - Creating and installing your pixel
- How to test your pixel & tracking
- Creating custom conversions & standard events for tracking.
MODULE 6: Stopped scroll media
In this module, you’ll create your Ad images & videos for the newsfeed, IG stories & IG reels.
Here’s what you’ll learn: - How to create your Facebook Ad graphics using the EASIEST tool in the world, Canva
- The best & easiest way to create videos that will instantly reduce your cost per lead.
- What you should be split testing in your images
- How to access my templates in Canva for you to edit to make your own
MODULE 7: Copy that conversion
In this module, you’ll get the exact secrets to writing compelling copy that connects and converts your ideal clients.
Here’s what you’ll learn: - How to get into the mind of your ideal client
- How to use your story to connect with your dream leads
- What you need to include in your Ad to make your client WANT to sign up to your email list, challenge or webinar
MODULE 8: Targeting your dream customers
In this module, you’ll set up all your target audiences in the Facebook Ads Manager.
Here’s what you’ll learn: - Who to target, and when, throughout your list building, launching and course sales period
- How to set up your retargeting
- How to create lookalike audiences
- How to target dream leads based on their interests, demographics and behaviors
MODULE 9: Create high-converting campaigns
In this module, you’ll learn how to create a high-converting campaign.
In this module, you’ll roll out your entire Facebook advertising strategy into a step-by-step campaign.
Here’s what you’ll learn: - How to create a campaign, step by step
- How to split test your creativity (images and copy)
- How to split test your audience
MODULE 10: Re-objectives during launch
In this module, you’ll implement your Facebook Ad retargeting campaigns.
Here’s what you’ll learn: - Your Ad Strategy for your open cart
- Creating retargeting campaigns
- Split testing creative during your open cart
MODULE 11:Monitor & Adjust
In this module, you’ll learn advanced strategies to track and optimize your campaigns to generate the best possible results for your launch.
In this module you’ll learn how to: - Track your results in Facebook Ads Manager
- Read your analytics and know what to do next
- Optimize your campaigns to achieve the lowest possible cost per lead
MODULE 12: Launch overview
In this module, you’ll learn how to analyze your entire launch process to determine exactly what you need to do next to scale.
In this module, you will learn the following: - What numbers to track during your launch
- How to track your customer journey
- How to Identify What to Adjust in Your Ads & Funnels
- Bonus training 1
- Reel Ads on Instagram can convert
- Wave goodbye to outdated ads that don’t convert and say hello to high-converting Instagram videos that will fill your product launch funnel with more purchase-ready customers.
- Training bonus 2
How to grow your Charter top podcast with Ads
Get your thought-provoking, value-packed podcast on the charts with more reviews, comments, and subscribers than ever before, then leverage your podcast to sell more courses …
Training rewards 3
Evergreen webinar advertising helps quickly increase your course sales
To stop attracting free monsters to your roster, convert your PDFs and guides into an evergreen webinar that fast-tracks the savvy, likable factor. And trust, turning your new leads into raving fans before the cart opens.
Conclusion
The Facebook Ad Launch Formula course is a complete and nitty‑gritty guide to launching your product or service online through Facebook ads. In addition to running ads, you will also learn how to optimize your product launch process with proven strategies and tools so that you can build a brand, advertise potential customers who are easily conversion-friendly, and achieve revenue goals. If you want a method that can be tried and achieve results using Facebook ads, the Facebook Ad Launch Formula is your course.
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