Shannon Lohr – Factory 45

Factory 45 Introduction

Factory 45
Sustainable fashion is a popular and necessary trend in the current social context. Not only does it reduce pressure on the environment and reduce waste, but it also has a huge impact on consumer behavior because today’s consumers are much wiser. They are conscious of protecting the environment instead of following fast fashion trends. If you want to launch your own sustainable fashion brand, the “Factory 45” course is something you cannot miss.

“Factory 45” is a platform designed by Shannon Lohr. Here, she provides valuable online courses aimed at the fashion industry with the goal of helping startups who are struggling on the path to building and developing a sustainable fashion business from ideation to product launch, even if they have no fashion background.

Shannon Lohr is the founder of Factory 45 – a leading online program in the fashion industry. Factory 45 has been widely known since 2014. It can be said that it has accompanied and helped many businesses and entrepreneurs who are trying to launch their own brands. Based on her own experience, the courses Shannon Lohr shares are all valuable lessons for participants.

What included in Factory 45

Course structure
Factory45 is a self-paced program that takes sustainable fashion entrepreneurs from idea to launch.

Through action-based modules, vetted supply chain databases, templates, and virtual training,

Factory45 entrepreneurs are equipped to build a sustainable fashion business from idea to launch.
Module 1: Sourcing

• Effectively research and source the fabric and materials you need to create your apparel product, accessory line, or collection.
• Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums.
• Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so you can build relationships and start confidently sourcing the materials you need.
• An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes, and how to efficiently source materials for production.
• An overview of sustainability so you’ll have a clear understanding of what makes a fabric “eco-friendly” and whether it’s the right fit for your product.
• A materials inventory template so you’ll know the exact fabric and materials you’ll need to go into production.
  Training on how to create your sketches and a professional spec sheet — even if you can’t draw!
  Module 2: Brand Identity
• Identify who your ideal customer is, how to effectively communicate what you sell, and learn proven strategies that will get a potential customer’s attention.
• An understanding of smart business principles that will keep you “lean” and out of debt.
• A complete brand strategy that speaks directly to your target market and represents the visual identity of your company.
• A pre-launch strategy that generates customer leads to create ‘early adopters’ of your product.
  Implementation of the #1 most effective marketing tactic for an e-commerce product launch.
• A “traffic engine” that will turn interested customers into repeat customers over time.
  Module 3: Pre-Production
• Connect with top industry designers, sample makers, patternmakers, and production partners who will help you turn your ideas into prototypes and patterns.
• Connections to dozens of vetted pattern/sample makers who will work with you to create a “production-ready” pattern and prototype.
• Guidance and resources for navigating the sewn manufacturing industry as an outsider.
• Connections to production partners who will happily work with low minimums and pay a fair living wage to their workers.
• A cost and budget analysis so you’ll know how much capital you’ll need to go into production.
• A database of resources for sustainable packaging, hangtags, and labels.
  Module 4: Ecommerce Marketing
• Ensure that you’ll have a buzz around your product launch. You can’t launch to crickets, so you need to learn how to build an audience before you start selling.
• A tried-and-true content marketing strategy that attracts CUSTOMERS.
• A media strategy for reaching out to press outlets so you can launch your product with buzz.
• New social media tactics to connect with your target market and turn them into “early adopters.”
• Implementation of my top 10 proven launch strategies and how to leverage them for your product.
• The marketing strategies you should actually focus on, so you don’t waste time and energy on what doesn’t work.
  Module 5: Preparing for Launch
• Test your product at the market by pre-selling. See first-hand how your target market responds to your product and raise money before creating inventory.
• A complete plan-of-attack for launching a successful pre-sales campaign that will fund your first production run.
• Creative direction for marketing videos, photography, campaign strategy, and product pre-selling.
• PR strategy for effectively communicating your unique selling position so you tell a compelling story that gets re-told.
• An exit plan for going into production without the headache, hassle, or stress of not knowing what to do next.
• A successful brand launch
• Bonus Workshop Recordings
• In addition to the program curriculum, access 100+ recordings of Factory45 Workshops. For anything that isn’t covered in the portal, the live workshops fill in the gaps and offer topical advice. Examples of Workshops include:
• How to Avoid Red Flags and Scams
• How to Use Email Marketing Automation to Nurture Your Audience
• Crafting a Brand Story to Use for Pre-Launch PR Opportunities
• Managing Your Supply Chain Remotely
• Financial Fluency & Your First Tax Season
• Self Care & Overcoming the Mental Load of Being an Entrepreneur
• Working with Fit Models, Grading & Sizing
• Working with Influencers, Building Relationships & Negotiating Partnerships
• And so many more!
  

  What You Need to Build a Sustainable Fashion Brand with Shannon Lohr

  

  FAQs

• Do I need to have a background in fashion?
  Factory45 does not require you to have experience in fashion. We offer you hands-on experience through industry experts to get started with your brand.
• What sets Factory45 apart from other fashion programs?
  While other fashion programs become the design side of things, Factory45 supports the business end-marketing, branding, and merchandising, as seen in Factory45. Hence, we assist you in initiating and delivering your product faster.
• Who can join Factory45?
  It is open to everyone who has an internet connection across the globe.
• What has been the most valuable aspect of being a part of Factor45?
  Factory45 offers the necessary introductions to sustainable fabric suppliers and manufacturing partners, along with industry expert training, and gives you everything you need to launch your brand from scratch.

  Conclusion

  Factory45 is where your sustainable fashion ideas become reality. It will not only give you all the information and know-how to start a sustainable fashion brand but also provide practical resources as added benefits! Starting by sourcing sustainable materials, creating brand & marketing strategy up to pre-production and product launching, the course will guide you through how to develop a successful business in your vision sustainably.
  IMG Course: Download + “Factory 45”. Buy Product on Website

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