Gordon Graham – Crash Course in B2B Content

Features of Gordon Graham – Crash Course in B2B Content

What You Get:

1. Now You Can Say Yes to the Top 12 Well-Paying Content Writing Projects…
2. And Make Money Faster as a Writer
3. (Even If You’ve Never Written That Type of Project Before!)
4. Plus, you’ll do such a great job on each project, clients will come back asking for more and more…
5. The Most Widely Respected Crash Course in B2B Content
6. I’ve taken my 34 years of content writing experience and created what’s become the most widely respected course of its kind, Crash Course in B2B Content.
7. My course has helped hundreds of writers’ master B2B content projects with ease and confidence.
8. And many of the people I have helped over the years often write to tell me how happy they are with their decision to become an in-demand B2B writer.
9. These 12 types of content top the list of what companies use most:
10. Blog Posts
11. Placed Articles
12. Press Releases
13. Case Studies
14. Websites
15. E-books
16. E-newsletters
17. Infographics
18. Slide Decks
19. Video Scripts
20. Speeches
21. White Papers
22. Learning how to write these 12 key pieces of content gives you a firm foundation for building your freelance writing business.
23. You’ll Get:
24. a fully detailed module on each of these top 12 in-demand, popular content types…
25. Gordon’s personal insights and expertise — from his 30+ years in the industry — plus dozens of real-life, industry-leading examples
26. super-practical tips on researching, writing, and delivering successful B2B content to clients.
27. Gordon’s Handy Desk Reference Guide — This one-sheet wonder will be my quick reference for all the 12 types of B2B content.
28. the Deep Dive into Content Writing which is filled with Gordon’s handpicked links to over 50 articles. Each article will help me get a deeper understanding of the content I’m writing.
29. the Content Marketing 101 Quick Start Webinar where Gordon will help me understand what drives B2B content and why clients need my help to write it.
30. Gordon’s Repurposing B2B Content: The Easiest Money You’ll Ever Make — Gordon will show me how to get more out of each piece of content I write. I’ll be able to repurpose it into other pieces of key content and even get paid for it again.
31. Guide to Upselling & Repurposing so I can use the relationship I already have with my clients to do more work for them… without having to sell.
32. “I’ve excelled as a B2B copywriter for more than 20 years, but my learning curve would have been greatly reduced had I been able to take Gordon Graham’s Crash Course in B2B Content when I was starting out. I highly recommend that you take his Crash Course in B2B Content for two simple reasons. 1) It’s a wonderful program and you’ll learn a ton; and 2) If you don’t, someone else will and they’ll have a big advantage over you.”
33. Casey Demchak, B2B Copywriter and Consultant