Jon Buchan – Converts Like A Charm

Features of Converts Like A Charm

What You Get:

1. Learn how to write charming copy that gets positive replies and enthusiastic buys.
2. The Charm Offensive copywriting style began its life as a way to get responses from cold emails and other cold pitches.
3. I’ve developed a style which stands out, entertains, and most importantly, converts.
4. This ebook and training video pack is actually two products, so is split into two sections:
5. How I write pitch emails and social posts that convert FAST
6. How to write disarming pitch emails and posts that convert like a charm
7. This awesome pack will go into great detail, as it includes an expansive 95 page ebook, and 5 training videos totalling over 3 hours, covering:
8. How to use these crafty coy little bullet points that evoke curiosity with their combination of vagueness and specificity. *ahem* 😉
9. Incorporate easy to use joke formulas such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” and a variety of others to add spunk, chutzpah, and moxie to your copy.
10. Use conflicting word combinations to make copy to maintain attention and make people smile
11. The counter-intuitive way of talking up your own self-interested goals to great persuasive effect
12. Quash your prospects objections with the “absurd scenario” technique
13. Deploy unorthodox calls to action to maximise click-through rates
14. Make the use of scarcity far more fun for everyone involved, while still maintaining its efficacy
15. A simple clever trick that uses informal and formal copy together to create humorous sentences
16. The common mindset issue that people have that prevents them from writing high-converting, charming, funny copy
17. How to provide ‘silly’ reasons for sales offers that make people laugh and reach for their wallets
18. A few crafty tricks to maximising open rates on your most crucial, time-sensitive pitch emails
19. The 5 key elements you need in any charming sales pitch
20. The ‘scenic route’ tactic to celebrate your successes without appearing arrogant, and to criticise others without being direct.
21. The ‘creative pattern interrupt’ techniques I use on social media to stop people from scrolling
22. The charming little lines I add to social media posts to boost engagement and reach significantly.
23. The clumsy, herky-jerky, sentence structure that when used, adds a sort of ‘comic-timing’ to your copy
24. The weird ‘metric humour’ trick I learned from watching my favourite sitcom growing up, Cheers.
25. A cunning, but lazy technique that uses specificity to make your copy resonate with more of your audience
26. An unorthodox post you can make on Facebook that will get enormous reach and promote whatever you want
27. A simple tactic you can use to generate a huge level of responses from the first email in your autoresponder sequence
28. And Many More!