Features of Pat Walls – Lean SEO Our Framework For SEO Traction
What You Get:
- In the labyrinthine world of Search Engine Optimization (SEO), success is often misconstrued as the mastery of Google’s elusive algorithms. However, Pat Walls, the visionary behind Starter Story, dispels this myth in his course, “Lean SEO Our Framework For SEO Traction.” Instead, Pat’s approach revolves around action, experimentation, and scalability – a framework that propelled Starter Story to over 1 million monthly visitors.
- The Lean SEO Framework Unveiled:
- Pat Walls introduces us to his revolutionary Lean SEO framework – a proven method that anyone can implement:
- (1) Research: The journey commences with identifying content opportunities through swift research, a methodical approach to discovering what your audience craves.
- (2) Create: Create Minimum Viable Content (MVC) to test the viability of your ideas swiftly. This eliminates the guesswork and provides tangible results.
- (3) Test: A 30-day experimentation period follows, wherein you meticulously measure the performance of your content. This step is pivotal in guiding your next moves.
- (4) Decision: Based on your content’s performance, you iterate, refine, and decide whether to pivot, persevere, or scale. This dynamic decision-making process ensures continual growth.
- (5) Scale: When you’ve identified what works, it’s time to scale. Pat provides insights into leveraging structured data, automation, outsourcing, and User-Generated Content (UGC) to expand your SEO efforts.
- Why Does It Work?
- The Lean SEO framework is built on making numerous small, calculated bets through an iterative approach. Rather than investing weeks in a single piece of content that may not yield results, this method encourages running multiple experiments concurrently. Over time, these experiments lead to the discovery of significant content opportunities. Pat’s team quadrupled their search traffic within six months by implementing this very framework.
- Course Overview:
- The course spans approximately three hours of engaging screencasts and is complemented by over 100 slides. Pat not only demystifies the Lean SEO framework but also provides numerous real-world examples from Starter Story and other websites. The self-paced nature of the course ensures you can absorb the content at your own speed, with lifetime access. Furthermore, Pat invites questions via email for ongoing support and guidance.
- Course Requirements:
- Pat emphasizes the importance of patience, a long-term mindset, and a commitment to experimentation. SEO takes time, and this course is best suited for individuals with an existing business they aim to grow through SEO. However, if you’re planning to start a new venture, the Lean SEO framework can be a guiding light on your entrepreneurial journey.
- What You Get:
- Intro To Lean SEO: A comprehensive introduction to the course and the transformative framework.
- Principles: Gain insight into the principles underpinning the framework’s success, making it adaptable for any team, regardless of size.
- The Framework: A deep dive into the five core steps: Research, Create, Test, PPS (Pivot, Persevere, Scale), and Scale.
- Find A Content Type: Shift your focus from keywords to content types, discovering how others have succeeded and how you can replicate their strategies.
- Create MVC: Learn the art of creating content rapidly, a strategy that enables you to develop and publish content within a mere two hours.
- Test: Understand the intricacies of designing and tracking experiments during the pivotal 30-day period.
- Pivot: Learn when to pivot, persevere, or scale, an essential decision-making process for optimizing your content.
- Measuring Success: Define what success means in the realm of Lean SEO and uncover why some content pieces outperform others.
- Persevere: Distinguish when to persevere versus when to let go, with a bonus section providing 12 ways to enhance content quality.
- Scale: Your SEO journey isn’t about just ten blog posts; it’s about reaching 1,000 over time. Plus, discover five strategies for scaling your content.
- Wrap Up: Gain insights into how you can kickstart your Lean SEO journey today.
- Bonus: Step By Step Examples: Witness the creation of an MVC in a mere 24 minutes, providing you with a tangible model to follow.
- In conclusion, Pat Walls’ “Lean SEO Our Framework For SEO Traction” course is a treasure trove of insights and actionable strategies for mastering the art of SEO. Pat’s approach challenges conventional wisdom by emphasizing action, experimentation, and scalability. Whether you’re a seasoned marketer or just embarking on your digital journey, this course provides a roadmap for sustained SEO success. Dive into Lean SEO, unleash your website’s potential, and watch your online presence flourish under Pat’s expert guidance. Don’t miss out on this opportunity to revolutionize your SEO game.