Features
- Class 1: How to “Tear Down” Your Own Page Copy
- Class 2: How to Hunt and Gather Messages Online
- Class 3: How to Pull Powerful Messages out of Your Customers
- Class 4: How to Home in on Your Best Value Proposition
- Class 5: How to Add Structure & Flow to Your Messages
- Class 6: Writing the First Draft
- Class 7: How to “Punch Up” Your Copy
- Class 8: Formatting Your Copy & Laying Out Your Page
- Class 9 – BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow