Captivate Your Audience with Visual Storytelling + OTOs

Student Materials

• Comprehensive Course Book (Student Guide) (7,206 words, 63 pages) providing content and activity instructions for developing self-study courses, eCourses, or online and offline workshops.
• Action Guide (29 pages) to help students implement what they learn, ensuring their satisfaction and success.
• Visual Storytelling Case Studies Worksheet (10 pages) for practicing the 5-Point Storytelling Framework across various storytelling methods.
• Marketing Message Worksheet (4 pages) to assist in crafting the key message for your visual storytelling.
• Editable Canva Visuals featured in the course book as separate editable Canva templates.
• Summary Cheat Sheet (2,796 words, 28 pages) offering a quick reference for both you and your students, saving time by summarizing key points from the course material.
• Graphics (36) utilized in the Course Book and slideshows, providing visual representations of concepts and enhancing the visual appeal of your content (in .pptx and .png formats).
• Course Overview Infographic presenting a visual summary of the course’s modules and lessons, aiding students in tracking their progress (in .pptx, .pdf, & .png formats).
• Course Roadmap illustrating the student’s journey through the course, highlighting their current position and key milestones achieved (in .png format and editable Canva template).

Instructor Materials

• Presentation Slides: Get access to a comprehensive set of 159 slides, ready for use in your classroom, webinar, or video presentations. Simply open your slide software or screen recording tool and seamlessly begin teaching or recording. This resource saves you valuable time and is valued at a minimum of $500.
• Speaker Notes: Receive detailed scripts and guidelines to guide you through your presentation, ensuring you know exactly what to communicate. Add your personal touch with language and examples to enhance engagement.
• Feedback Form: Utilize an evaluation form to collect valuable feedback from students, enabling you to tailor the course to meet their needs and cultivate a loyal following among your audience.
• Email Templates: Benefit from five customizable email templates designed for course delivery. Easily adjust them to match your style and the course specifics, then integrate them into your autoresponder for effective communication.

Lead Generation Materials

• Assessment: Evaluate the Impact of Your Visual Storytelling in Marketing (948 words, 6 pages) – a tool to attract new subscribers to your email list, facilitating course sales ($550 value).
• Follow-up Emails: Receive 5 follow-up emails to send to individuals post receiving your lead magnet. These emails enhance your credibility, promote your course, and convert more subscribers into customers, maximizing your efficiency ($500+ value).
• Bonus Blog Posts: Access 5 additional blog posts providing pre-written marketing content to ignite discussions on your blog. Use these posts to generate anticipation for your course ($1000+ value).
• Guide on Storyboarding for Planning Visual Storytelling Campaigns (566 words)
• Utilizing Infographics for Engaging Graphic Storytelling (574 words)
• Implementing Before & After Visual Storytelling to Highlight Product Benefits (563 words)
• Avoiding 7 Common Mistakes in Visual Storytelling (530 words)
• Adapting Your Visual Stories for Different Media Platforms (534 words)

Sales Page Copy

• Sales Page Copy Template: Utilize your preferred landing page template and insert the sales copy text directly into it. Tailor the content to reflect your voice and connect with the specific needs of your audience. We offer placeholders and guidance on customizing the copy effectively to boost sales conversions.

PLR Course Introduction

• Introduction – Kickstart your students’ journey with an energizing overview that sets their stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of visual storytelling.

Module 1 – Harness the Impact of Visual Storytelling in Marketing

In this first module, you’ll have your students determine how to use visual storytelling to connect emotionally with their audience. This will help your students to establish a memorable brand, communicate their messages more effectively, and ultimately increase conversions.

Module 2 – Fundamentals to Implement in All Your Visual Stories

• Lesson 1: Storytelling Methods and Framework – pick the most appropriate method for your target audience and apply a structured framework to ensure it flows logically.
• Lesson 2: Pick the Best Visuals for the Job – through applying design essentials and researching target audience preferences.

Module 3 – Create Your Visual Story Step-by-Step

• Lesson 1: Step 1 – Set a Goal for Your Story – and make it measurable
• Lesson 2: Step 2 – Describe Your Target Audience – so that you’re totally clear about who your story is for before you draft it
• Lesson 3: Step 3 – Draft Your Message – and align with your story’s objective
• Lesson 4: Step 4 – Draft a Storyboard for Your Narrative Outline – to map out the logical progression of your story
• Lesson 5: Step 5 – Create Visuals That Tell Your Story – ensuring they are center stage
• Lesson 6: Step 6 – Publish Your Story – in places where it will resonate with your audience

Module 4 – Measure Your Story’s Impact

In Module 4, you’ll show your students how to measure the impact of visual storytelling on their marketing objectives using simple metrics.

Module 5 – Next Steps

In this final module, you’ll have your students start using their data to adapt and improve their visual storytelling. You’ll also have them plan future action steps so they can achieve and exceed the goals they set for this course.